Pinterest is the latest social media networking site based on the principal of a virtual pinboard which allows users to post and share their favourite images and ideas from anything from photographs to recipes with other users. Pinterest can help you redecorate your home, plan your wedding, find your fashion style and find new recipe ideas etc. It allows you to browse pinboards created by other people. Browsing pinboards is a great way to discover new things and get inspiration from people who share your interests.
Pinterest currently has an estimated 13 million users. It has a unique way of signing up; you have to request an invite as opposed to other social media websites whereby you have to set up an account.To find out what the Uk market use Pinterest for click on the Masable link at the end of this article.
How can Pinterest help your business?
These 5 ideas can help you use Pinterest to increase your company’s online profile.
1. Create a Competition.
Pinterest can be used to create great competitions. Competitions can range from creating the “Best Board” to a earning the most Repins.
2. Launching a New Product
Pinterest can be used as a tool for brainstorming session. As users Repin a photo, brand managers can gather more intelligence, and ultimately decide whether their companies should move forward with mass production.
3. Build a B2B Community
Business can use Pinterest to gather information on certain topics and then relay them to the public. These types of organised displays would also allow other businesses to view similar work, effective strategies and innovative teams, making Pinterest a strong B2B community.
4. Showcase Brand Personality
For companies that don’t necessarily have product lines to show off, the social network allows photos to communicate your company’s personality. Pinterest is a good place to share the human side of your company. Promote your employees' outside interests, and post pictures of the people that make your company great. Therefore, any company can quickly connect an audience with its story, mission and future plans, all via photo Pin.
5. Creative Communication Between Brands and Customers
Using the power of image, companies can create buzz around products, display more in-depth aspects of their businesses, and ultimately create more personal and visually pleasing social experiences for their audiences.
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(Source: Mashable and Seo Consult)
