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  • SEO is the term given to describe the marketing technique of making a websites pages visible to the search engines for search terms that are most relevant to each page in order to increase its chances of being ranked in the top results of a search engine.
  • The aim of Search Engine Optimisation is to see a user type a specific keyword into the search engine search bar and have your website appear as a top listing on the results page.
  • The majority of search engine users, use Google’s search engine (over 90% in Ireland). The ultimate objective of web search engine marketing is to appear and rank high (organically) on their results page.
  • This involves optimising the website’s content and Meta Data and providing the appropriate amount of natural links. Link building SEO is a very popular form of optimisation.
  • The use of Social Media is now a crucial element of building your profile with the search engines. The nature of social media is around up to date relevant information being shared between internet users and thus providing current relevant content as search engine results.
  • SEO also helps create exposure and promote online brands.

Search Engine Optimisation is the process of improving both the volume and quality of traffic to a website from relevant search engines via “organic” means such as using the right,  optimised keywords (keyword search engine ranking).

SEO considers what people search for in terms of keywords and content. SEO content is what gets increased rankings.

Carrying out Search Engine Optimisation on a site involves the following:

  • Carrying out a Keyword analysis and then applying the results to the Meta data (HTML tags) and the website content (SEO content).
  • Ensuring the presentation of the site is appropriate in terms of colour, text formats and that the site will adapt to all browsers, and screen sizes.
  • Structure – is the site user friendly? Is it easy to navigate around? Is the call to action functions easily visible?
  • Fixing any other problems that could hinder a search engine from picking up on the site , e.g. Flash, Frames.
  • Adding the appropriate amount of natural links – avoiding link farms altogether (this is called black hat SEO). Link building SEO falls under white hat SEO.

In order to achieve the web search engine marketing campaign it is important that the Meta Data, which is a series of HTML tags, is optimised accordingly. The following are some of the basic examples:

Selecting relevant keywords:  When selecting keywords you must always think of the search terms your customers will use on search engines to find you.

Title Tags: Should be short, relevant and contain keywords for the page you are trying to optimise.  The Title tag is important for search engines as the page title indicates to the search engines the subject of the page.

Description Tags: Description Tag should describe the content of the page. The description is important as search engines may use this to provide site information on the search results page (SERPs). Description should be customised for each page describing your business and products you offer etc.

Heading text: Important to have heading text and to include your keywords in headings as search engines pay particular attention to this. It enables search engines to establish what the web page is about.

URL Structure: URLS should be well structured easy to remember and short. They should always be relevant to the page’s content.

Linking: Links are one of the most popular ways for people to find new sites and so the more quality sites that link to you the better. It can also have a dramatic effect on your search engine ranking. Never use link farms.

  • SEO marketing services helps increase visibility of your site making it easier for customers to find you on search engines.
  • Drives more traffic to your site.
  • Sites rank higher up in organic listings on search engines with the help of optimisation.
  • Increases sales & web conversion rates.
  • Keyword services such as Google Adwords Keyword tool allows for targeted traffic and in turn a better chance of turning targeted traffic into customers.
  • Global/Regional perspective – by having targeted keywords or phrases to target your audience, SEO ensures that your website is found on a global scale by those who require what it is that your offering
  • High Return on Investment.
  • Long term positioning –  web search engine marketing is a long term and cheaper solution to retaining a higher organic position.
  • More cost effective – an SEO campaign requires a minimal amount of capital but in return your website will receive a massive amount of exposure if carried out correctly.
  • Results are measurable – if you have optimisation in place on your website it is simple to quantify the results of the campaign. By viewing your status report (something all search engine marketing professionals should provide) there will be a noticeable difference  in the web conversion rates, visitors to the site etc.
  • Constant Promotion – by having a quality SEO campaign in place means that your website is on view 24/7 365 days a year.
  • Faster loading of webpage’s – if files are properly optimised and validated they will in turn be smaller and mean less server requests and quicker download times.
  • Increased accessibility – if your site has been properly optimised it will also more likely be user friendly. If a site is user friendly, there is a higher chance of keeping visitors on the site for longer.
  • Cross browser compatibility – if your site has been properly optimised there is a better chance of it being compatible on all browsers, giving it the chance to be viewed properly by a greater amount of people.

Overall, the ultimate benefit of having a solid SEO campaign in place is that it is proven to have results and most definitely increases visibility of your website, which in turn increases web conversion rates. Also, it is an inexpensive far simpler method of seeing significant results in brand visibility, sales and higher organic rankings.

WebResults.ie offers a range of Search Engine Optimisation services and will happily recommend to you which services will get the best results for your business. Contact us now with any questions you may have.

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What Our Clients Say About Us…

“We worked with WebResults on the design and development of our new website. They guided us through the whole process from start to finish and we were very pleased with the end result. WebResults worked with us on the search engine optimisation of the site, as well and how best to maximise the content for the search engines.

WebResults took all the hassle out of the project through step by step guidelines to ensure everything was carried out to best practise and in line with the search engines, usability and measurement.

The project commenced with a detailed workshop where our team worked closely to define how we would best achieve our business objectives through the web. WebResults took the time to understand our business and our market. Detailed market research & keyword research was carried out. One to one interviews were conducted with key stakeholders within the business. There was a lot of focus on ensuring that the website would address the needs of our target market and presented in a way to ensure maximum engagement with the businesses we want to talk to.

WebResults guided us through the content writing process and on optimising each page of the site and we are seeing the results through our rankings on Google.
Landing pages with clear prominent calls to action, were designed to ensure maximum conversions with a range of campaigns. The project was delivered to meet agreed deadlines and to ensure delivery of our business objectives. The end results exceeded our expectations.

We continue to work with WebResults on our digital strategy and would highly recommend their services if you want to maximise your results on the web.”

“We have been very pleased with the search ranking results that Webresults.ie helped us to achieve across The Gift Voucher Shop’s portfolio of websites for both the UK and Ireland.  Webresults invested a great deal of time to research and understand our business and customers. They provided comprehensive Google Analytics reports on a weekly basis which offered great insight into our customer’s experience online.”

“S.A. Faughnan has built their digital presence significantly, increasing followers and improving engagement on the social networks, driving significantly more SEO traffic through higher rankings on the Google Search Engine for terms that are very focused on their key products and services.

The Digital Support Programme has allowed S.A. Faughnan to use our own resources within the business to produce relevant market specific content around our products and industry but with the guidance and expertise that WebResults provide, meaning we are always focused on our business objectives and getting results/leads. Through the Digital Marketing Support Programme, we have a clear structure and process in place around our Digital strategy and action plan with the support of WebResults available as we need it.“

“We would highly recommend WebResults for Digital Services. We approached WebResults after being referred to them by another client of theirs. We needed to get our business on the web and to get a website in place that would portray our business and our unique selling point.

From start to finish, we found WebResults highly professional, very easy to work with and a pleasure to work with. The took us through the whole process without any stress or hassles.

WebResults commenced the process by really getting a good understanding of our business, our key target markets and our business objectives. From there they made recommendations around the best approach to take and made many really good suggestions which we wouldn’t have thought of ourselves.

It was important to us that we conveyed the unique selling points we offer as a business and made it easy for current and potential clients to find what they are looking for and we are very happy that WebResults achieved this with the website design and development.

Throughout the process WebResults were very responsive, always available to meet or discuss any questions we had .

We will continue to work with WebResults now that the website is up and running to build our profile on the web.”

“Paintshop.ie worked with WebResults.ie on the development and search engine optimisation of our website www.paintshop.ie. Our primary goal, at Paintshop.ie is to ensure that prospective customers find us (easily) online, and that when they find us they can easily navigate through the site and find the information that they require.

The most important issue for us is search engine optimisation, specifically in relation to Google. With the back office that WebResults.ie designed for us we are able to optimise our search engine results by managing our own key words, our Google tag lines, etc. Our target was to be within the first 3 organic Google results for our key search terms (floor paint, roof paint, cladding paint, line marking paint, etc.). We have held the number one position for many of these search terms for the past 2 years (having never paid per click).  With Webresults.ie our SEO concerns have been well looked after. Rosey is well aware of what Google is looking for and she ensured that our website ticked all of Google’s boxes.

In terms of the functionality and usability of the site Rosey focused us making the site user friendly. She focused our attention on activities that drive traffic to our site and keep customers happy when they were looking for information on the site. Adding frequently asked questions, blogging, regularly updating content, adding videos and product references, was all part of it.

We would like to thank Rosey Broderick and Webresults.ie for their efforts in making the web a valuable asset to our company.”

PPC

“We have worked with WebResults.ie on both a web development and web marketing basis. From start to finish, they have been very focused on our needs and our business objectives. They took the time to understand our business and our market at the beginning and then set out a plan of action. Each month they carry out a set of agreed activities and carefully monitored how each is performing.”

“Advanced Coatings worked with WebResults.ie to develop a new website. We found them to be a very professional company that is hugely competent in the area of website design, web development and search engine optimisation.”