Advanced SEO Tips To Optimise Your Website

Alt Tags

Alt attributes are used to describe images to search spiders.

• Search spiders cannot see them normally, but it’s also a handy way to add in content and keywords that assist with your images being found on search engines.
• To use this correctly, all images should have unique and relevant keyword names.
• Alt tags are displayed to users when the cursor is rested on the image.

Title tag

Title tags describe online documents and is the best way to use keywords on a page.

• The title tags appear at the top of the browser, in results pages on search engines and external sites.
• The title tag is 70 characters or less and should contain keywords that are accurate to the page it is on, as well as the company name.
• Avoid using link words like “the” and “and” always place the most important words at the start of the title tag.

Meta descriptions simply let search engines know what a page is about.

• They are important in gaining the right response from search engines and also for generating click throughs.
• The best length for this is 150 to 160 characters and should include keywords relevant to the page it leads to.
• Each page should be optimised around certain keywords and these should be in the meta description, title tag and content

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Sitemaps

Search engines use sitemaps to understand the website layout.

• This makes it easier for it to crawl the page.
• Sitemaps are an opportunity to use keywords and provide metadata.
• Sitemaps need to be submitted to search engines, in Googles case you must submit it to Google Webmaster Tools.

• This is used alongside a site map to instruct search engines about your website.  Before crawling a site, the search engine will check the robot.txt to make sure there are no pages that are restricted.  This is really only needed if there is a page on your site that you do not want being crawled by search engines.

• To use rich snippets, a html markup has to be added to the site.

Code restructuring

Search engines do not have the time to look too deeply into any given site, so this is a good way of assisting your SEO.

This is used to restructure a pages background information, so it does not change the layout of the page itself, so that important content is higher up and therefore easier to find for crawlers.