It’s not just our kids that are back to school, it’s us that should be as well, focusing on our PPC campaigns. Now that holiday season is over, it’s time to focus on your campaigns and make sure they are a healthy as they can be.
Google has recently changed its results page, and they have really shaken things up! The main thing to notice is that Google have only been showing seven organic search results rather than ten. This is strange news, and troublesome for those of us who are using SEO as they have really moved the posts around. […]
Search marketers can learn a lot from SEO research. The most obvious lessons can be learned from reports done for organic search so as to get ideas for keywords to include that might not necessarily have been discovered through keyword research using keyword tools. It is worth noting though, that some of these keywords may […]
What are the most expensive Pay Per Click keywords to bid for on Google Adwords? A report by Angel Investment Network in mid-2011 found that the keyword Insurance was the most costly, demanding $54.91 CPC. A close second was Loans at $44.28 CPC and Mortgage at $47.12 CPC. The keyword, Insurance, accounted for 24% of […]
AdWords create a quality score for each of your keywords. The quality score is calculated each time your keyword matches a search query (each time your keyword has potential to trigger an ad). It’s important to try and improve your quality score so you can maximize the impact of your campaign. It determines how often […]
AdWords Automated rules was launched earlier this year and has proved to be a handy feature that will save time by scheduling automatic changes to your account. With this tool, regularly pausing and enabling ads, adjusting bids and performing other manual tasks in AdWords will become much more efficient. However, it is still important to […]
According to Strategy Analytics global smartphone shipments reached 293 million units in 2010, which is almost doubling the figures from 2008 and 2009. This demonstrates the growing importance of optimising you ads campaigns for mobile phones, particularly for smartphones such as iPhone, Android etc.
As a beginner online marketer there is a tendency to want results right away. Pay per click marketing is one method that can yield results almost instantly if you know what you are doing. However blindly jumping in can result in you losing your shirt and setting you back tremendously.
The following article is an announcement from Google’s Prashant Baheti, AdWords Product Manager: When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviours or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred […]
Google recently implemented changes to the creative rotation of ads in ad groups. Creative Rotation is an option to evenly rotate which ads within ad group are displayed. This allows the advertiser to evenly test the performance of each ad. The other options are to optimise for clicks or optimise for conversions.