Digital Marketing Services For S.A. Faughnan, Business Insurance Broker

Read how S.A. Faughnan, leading Business Insurance Broker, improved their bounce rate by 29% and website conversions by over 100% in the first year.

100% Increase

In Calls And Form Submissions

+65%

+65% Website Visitors In One Year

+96%

Increased Unique Users In 1 Year

ROI

We achieved a significant Return On Investment

Background

S.A. Faughnan (Brokers) Ltd is a leading property, liability and business insurance broker and provider of mortgages life cover, life assurance, pensions & investments in Ireland and is in business for over 30 years. This successful family run business offers comprehensive insurance solutions to businesses, property owners and managers, and landlords alike. S.A. Faughnan Brokers is renowned for its comprehensive cover, expertise, attention to detail and excellent customer service and retention.

Objectives

S.A. Faughnan Brokers Ltd objectives from the web:

To increase the number and quality of leads through the website.
To focus on specific key products and drive high quality leads through the site for business and property insurance products.
To improve the look and feel of the website and make it mobile responsive. To identify how to drive higher quality traffic and reach the right targets for their key products.
To improve the profile of the business on the web with their key targets
To have clear visibility on performance and actions taken, to constantly improve and grow the online business.

How We Did It

WebResults approach commences with a fact finding exercise, to ensure we get a strong understanding of your business, your market and your objectives.
As part of the initial process with S.A. Faughnan, we worked through a series of questions in order to get an in-depth understanding of the SA Faughnan offerings, the business objectives from the web and their key target markets and personas. From there the existing website and web presence was reviewed in order to establish where the weaknesses existed. The overall Digital Marketing Strategy for the business was devised and a detailed plan of action, which involved both staff internally at SA Faughnan and WebResults, was rolled out.

Plan of Action

Redesign of the website to make it mobile responsive, easy to edit and compelling for the target personas.
Review of website content to make it more compelling to key personas being targeted and make it more relevant to key markets. The leads that were coming in were low quality and price focused. The site was weak in terms of calls to action and the content was heavy.
The result would be a website that is more appealing to key targets and thus more likely to engage with the right targets.
- Search Engine Optimisation of the website and setting out a detailed SEO plan aligned with the business objectives and key personas. A detailed, structured content strategy.
- Focused AdWords Campaigns were set up for Search & Display
- Planning and ongoing management of social media, SEO and analytics through the Digital Support Programme.
Search Engine Optimisation and Website Redesign and development
- We commenced with detailed keyword research and defining website requirements, followed by a website redesign and redevelopment and search engine optimisation of the website, set up or relevant calls to action and tracking to measure key performance indicators in line with business objectives.
The site was launched with the roll out of a comprehensive AdWords search and display campaign, managed by WebResults, and a detailed content strategy and action plan using the WebResults Digital Support Programme.

AdWords Management Services

The Experienced Google AdWords Team at WebResults have been working regularly to ensure that targets are met in relation to Google AdWords. S.A. Faughnan has seen a solid return on investment since the Adwords Campaign began.

The WebResults Team provide excellent AdWords Support. They are in contact regularly and are very proactive in taking steps to improve performance. They are very quick to respond to any changes or updates that we need implemented. We get a constant flow of leads generated through our AdWords Programme. WebResults have proven the importance of running focused campaigns in each of the relevant product areas. They put a lot of time and effort into getting the landing pages right and optimised to drive results.

Ongoing Search Engine Optimisation, Social Media Strategy, implementation and web analytics

WebResults worked with S.A. Faughnan to identify keywords and triggers that would bring in the right business. Then a focused content schedule which involved ongoing posting of relevant content on both the website and through relevant social networks was devised. The implementation involves daily/weekly and monthly activity carried out by both WebResults and S.A. Faughnan staff and monthly reporting which gives S.A. Faughnan a clear view on the ongoing performance, actions taken and planned activity for the upcoming month. Through the WebResults Digital Marketing Online Support System, S.A. Faughnan can review and monitor progress, time allocated and spent on any task and access any reports, guidelines or communication relating to their Digital Marketing Activity.

Testimonial from David Faughnan, Director, S. A. Faughnan:

“S.A. Faughnan has built their digital presence significantly, increasing followers and improving engagement on the social networks, driving significantly more SEO traffic through higher rankings on the Google Search Engine for terms that are very focused on their key products and services.

The Digital Support Programme has allowed S.A. Faughnan to use our own resources within the business to produce relevant market specific content around our products and industry but with the guidance and expertise that WebResults provide, meaning we are always focused on our business objectives and getting results/leads. Through the Digital Marketing Support Programme, we have a clear structure and process in place around our Digital strategy and action plan with the support of WebResults available as we need it.“

Why Work With WebResults To Manage Your Digital Marketing Strategy?

Effective, Successful Digital Marketing Strategy implementation requires extensive knowledge, experience & sufficient time allocation.
A business may not have the AdWords expertise or sufficient time in-house to achieve this. Our Specialised AdWords Team here at WebResults.ie will take care of all of this for you!

WebResults is an Irish based and Irish owned Digital Marketing business up and running in Ireland for over 10 years.
Rosey Broderick & her team have extensive experience in defining the best Digital Marketing Strategy for your organisation as well as setting up and managing Google AdWords campaigns for clients both in the business to business and business to consumer space.
WebResults have worked with 500 + clients devising their digital marketing strategy, building websites and setting up and managing AdWords client accounts as well as other digital marketing activities.
As a client, you can access our in-house system to see all tasks we carry out relating to your account and time allocated to these, as well as access regular reports, actions and insights to show how we are maximising your performance on the web. Talk to us now on (01) 207 1872 or simply fill in a Contact Form for a prompt response to your query

Speak to us now on (01) 207 1872 or simply fill in a Contact Form for a prompt response to your query.

The Specifics Of These Spectacular Results

3,000

Website Visitors per month via organic search.

29%

Bounce rate decrease. Targeting appropriate audiences

3:20

Minutes on the site
Per visit

Just over a year after the launch of the new website, the S.A. Faughnan site sees upwards of 3,000 visitors per month via organic search, users spending an average of 3:20 minutes on the site per visit
Marketing efforts were focused on very targeted audiences, improving the site’s organic bounce rate by 29%
Continually refining search, display and remarketing campaigns help S.A Faughnan achieve a continuous lower cost per acquisition; the overall average CPC decreased by 30%
Form submissions and phone calls through the website increased by over 100% in the first year, with continuous focus on driving ROI
A Faughnan are now confident using real data, results and insights provided through Web Analytics to make business decisions. Having a clear understanding of which activities drive the right results, make allocating digital budget easy.