How to Track Social Media with Google Analytics

Firstly to implement tracking of your social media activity you must have a fully functional Google Analytics account set up. You will also need to embed a tracking code into your content; if you are unfamiliar with this process we have articles on obtaining a tracking code and adding the code to your site. Once the code has been embedded it will take up to 24 hours for the tracking to begin, at which point you can follow these steps to track your social media. Read more

Best Analytics Tools

In any web-based business model, often the most difficult part is being able to measure progress. It´s impossible to see your actual customers whenever you´re online in the same way you would with a more traditional, physical business. How, then, can you measure their reaction to your online store front? How can you determine how many of your site’s visitors are responding positively to the products and services your business has to offer? Read more

Adding Secondary Dimensions To Your Google Analytics

Google Analytics is a great product for website owners, it’s simple to use and free which doesn’t come often in this day and age.  There is so much information available, but most people barely use the data available at all.  Secondary Dimensions is a feature available on GA, and here is a bit more information about it.

Read more

Defining Funnels in Google Analytics

After you’ve set up a goal and entered your goal information, you can define a funnel if you’ve selected a ‘URL Destination’ goal type. A funnel represents the path that you expect visitors to take on their way to converting to the goal. Please follow the steps outlined by Google to create your funnel: Read more

How to Create Goals in Google Analytics

Before setting up goals in Analytics Google suggest that you ensure you have clarified the following: Read more

What are Goals and Funnels in Google Analytics?

Goals

Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Google has provided other examples of good conversion goals: Read more

4Q

4Q stands for “4 Questions” and is a free online survey solution that allows you to establish why users are on your website, are they getting what they what they want, if not, why? Read more