Sometimes people misspell words when they search on Google. When it comes to the organic search results Google will still display results based on the correct spelling of the word, as well as close variants of correctly spelled words, such as singular and plural forms, acronymns (e.g. F.B.I. with Federal Bureau of Investigation), stemmings (cook and cooking), abbreviations and accents and synonyms. Read more
What is the Keyword Insertion?
Keyword insertion is an advanced feature that can help make your ad more relevant to the searched term. Using keyword insertion involves you inserting a small piece of code into your ad text.This means that each time the ad shows, AdWords will be instructed to replace the code with the keyword that generated the ad. Read more
Is online marketing worth the effort? No matter how much time you spend building the perfect website, you need serious traffic in order to convert enough prospects into customers to keep the bills paid. A quick Internet search for online marketing strategies will reveal a lot of ways to re-invent the wheel, but its more efficient to exploit the killer apps that already exist – and for those interested in marketing and online PR, that means Google Adwords. Read more
PPC stands for “Pay per Click”. PPC is when businesses pay an agreed amount each time their ad is clicked by a user. They are not charged when the advertisement is displayed, simply when it is clicked. Advertisers set up how much they wish to spend per click in advance, although this can be topped up over time should they wish to do so.
Pay Per Click Advertising success depends mainly on how effectively you write your PPC Ads. If the Ads are not compelling and attractive, then users are not going to click on you Ads. Ad Copy that is written correctly can result in higher CTR (click through rates) and increased conversion rates. We have compiled some general guidelines when writing Ad Copy for PPC Ad Campaigns. Read more
Although Google Offers highly targeted Advertising, Facebook Pay Per Click offers some unique opportunities that should also be considered when trying to reach your target market. Read more
Any good adwords professional will be able to tell you how LinkedIn advertising is now a must for any small to medium size business. LinkedIn is a professional social network. It allows business people to connect online with colleagues / classmates simply and quickly, converse online about similar areas of interest, find out answers from industry experts or is even used now in seeking out potential employees. You may or may not already be aware but LinkedIn actually run its own form of Pay Per Click Advertising similar to that of Google Adwords. Read more
Website owners who are already rank well for their keywords often wonder whether it is worthwhile to also bid on these same terms on Google Adwords, wondering are the visitors who are clicking on their PPC ads people who could have been captured via the organic search results. And so was the company just paying for visitors they could have had for “free” (not actually free, but already paid for, since they will have paid for SEO work in order to rank highly in the organic results). Read more
Site link extensions are a feature in AdWords that offer you additional links to pages beyond the destination landing page in your Ad. Sitelinks can help improve the Click Through Rate and in turn the Quality Score of Ads and allow you to create an enhanced experience for searchers. Read more
When it comes to PPC many businesses are of the opinion that they do not need to bid on their business name, the argument being why pay for brand keywords when we rank organically for these terms. Big Brands such as Amazon and Domino’s Pizza bid on their business name even though their brands are well established and often have top organic placements. Read more
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