Location extensions allow you to attach your business address to your ads. Location extensions can be set up quite simply by linking your AdWords Campaign to your Local Business Centre Account (Google Places). Once extensions have been set up Google will automatically match your business to a users location (or search terms) and show your business address in your ads. Read more
Last week Google announced the release of AdWords Editor Version 9.0 which contains both improvements to functionality as well as additional feature. All of which will help improve efficiency when managing your AdWords account. Here at WebResults.ie we are finding these updates very effective and they have made AdWords Editor more invaluable. Read more
Web Analytics implementations are important to the running of your analytics, if you are not organised with it you can so easily lose data because of it. The first thing any analytics campaign must set up is a place to test changes made t to settings. It is key to track changes made so that you can see how effective they were to the campaign and it also makes the data is easily understood by an analyst. Within this article, we will look at the common errors people make with their analytics. The list is only some of the mistakes, but be aware there are more that could be made.
Google Analytics is a free product that tracks your website and gives detailed statistics about visitors to your website. For example, Analytics can show you how exactly people found your website, how they navigated around it, and how you can enhance their overall visitor experience. This information can help you improve your websites return on investment, increase conversions, and make more money through the web. There are many benefits that come with installing Google Analytics on your site. Listed below Google have outlined the top five things you can do as soon as you start tracking your site with Analytics:
On the web today, it’s highly important, and profitable, to know a little bit about the traffic on your website. If you can know how much web traffic you have, what they do on your site, what your conversion rates are, and other related information, you’ll be able to better optimise your site to receive the best possible results. A great tool that can help you keep track of all of this is Google Analytics. Read more
Implementing this correctly is important to ensure that all site visitors’ activities are tracked correctly. Please follow the steps outlined below by Google to ensure this is implemented correctly. Read more
Having Google Analytics set up on you website is imperative to obtain details statistics about visitors, check out article ‘5 Ways to make Google Analytics Benefit You’ for further information on this. The setting up of Google Analytics Tracking Code is extremely important as if it is not carried out correctly your website may not be tracked or provide incorrect data. The first step in setting this up correctly is getting the tracking code. Read more
One of the most important parts of linking Google Analytics and Google AdWords is to make sure that you’re using the same Google Account email address for both your Analytics and AdWords accounts, and that the AdWords login email address has Admin access for the Analytics account. Read more
It is estimated that around 10% of marketers think that their analytics are useful. The issue with analytics is not how useful they are, but how they are being made use of. If you do not use them properly, then they will not give you the best return that they can.
Optimizing your social content is a relatively new concept, but as any marketer knows, statistics go hand in hand with any website or social media page. When you collect enough data, statistics show us that our users behave in measurable patterns.