Firstly to implement tracking of your social media activity you must have a fully functional Google Analytics account set up. You will also need to embed a tracking code into your content; if you are unfamiliar with this process we have articles on obtaining a tracking code and adding the code to your site. Once the code has been embedded it will take up to 24 hours for the tracking to begin, at which point you can follow these steps to track your social media. Read more
In any web-based business model, often the most difficult part is being able to measure progress. It´s impossible to see your actual customers whenever you´re online in the same way you would with a more traditional, physical business. How, then, can you measure their reaction to your online store front? How can you determine how many of your site’s visitors are responding positively to the products and services your business has to offer? Read more
Google Analytics is a great product for website owners, it’s simple to use and free which doesn’t come often in this day and age. There is so much information available, but most people barely use the data available at all. Secondary Dimensions is a feature available on GA, and here is a bit more information about it.
After you’ve set up a goal and entered your goal information, you can define a funnel if you’ve selected a ‘URL Destination’ goal type. A funnel represents the path that you expect visitors to take on their way to converting to the goal. Please follow the steps outlined by Google to create your funnel: Read more
Before setting up goals in Analytics Google suggest that you ensure you have clarified the following: Read more
Goals
Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Google has provided other examples of good conversion goals: Read more
4Q stands for “4 Questions” and is a free online survey solution that allows you to establish why users are on your website, are they getting what they what they want, if not, why? Read more
Is your company on LinkedIn? If your business does not have a LinkedIn page you may be missing out on opportunities to network and market your business online. LinkedIn has millions of users worldwide and is growing rapidly as the only “professional network”. On a personal level, LinkedIn profiles can be used as resumes, but on a business level they are much more. Read more
Are you sure that the content and information you are sharing on Facebook is targeting the correct audience? Well, in case you were ever worried, last week Facebook released a new social media marketing tool called “Page Post Targeting Enhanced”.
Mobile phones are everywhere. If you are in a public place you will no doubt see dozens of them. These people are not always on a call, but they may be on the internet. People are increasingly becoming attached to their phones and will not leave their home without them. How many people do you know that do not have a phone? How many people do you know that have a smart phone? Probably both answers will be quite large if you had to estimate. It is reported than in America, 69% of the people asked would not leave the house without their mobile phone, one can only assume that we are similar here in Ireland. Read more