A Company blog is often set up as a medium to reach your target market; informing and providing them with content that you think would appeal to them. It allows you to create an informal public persona which makes your company more accessible to the public. Read more
Do you still add your business listing to directories? Today we’re going to discuss whether or not this is actually useful for your business and if you should do it. Many people ask about this topic because of issues such as Google Penguin – is this a safe practise according to Google?
The Google Penguin update is affecting lots of business, but mostly small business. The problem with being a small business, is that you also probably do not have the funding to get a professional in to fix this issue for you.
Google Penguin is Google’s way of weaving out what they feel are “good” sites and “bad” sites. Many things have changed from past SEO techniques to now, much of this is due to the Google Penguin update. One of the huge things that affects your sites ranking is links and link building, since the release of the Penguin update, link building has become a very bad practice that can damage your sites ranking. There are many types of links:
Link building can be a challenging and time consuming process. In order to build links to your website you will need to cover a wide range of opportunities and generate the right targets and leads for your project / campaign. While this is easy enough to start off with by simply running Google searches on top terms you will be able to find content rich websites to target. However, once you’ve gone through this list, you will then realise the challenge ahead. We have compiled some tips to consider while taking part in link building activities. Read more
All search engines differ in how they determine where a websites ranks on their search engines for different phrases. Search Engine Optimisation is a marketing activity that increases your ranking and as a result, your web presence. There are numerous activities involved in SEO such as content optimisation, defining optimum structure and navigation of site, inputting meta data, creating friendly URL’s, use of keywords and creation of links. All of these activities combined can dramatically improve your web presence. Read more
Building links is often deemed as one of the most difficult and time consuming aspects of SEO. If you have a community centric site, why not use it and encourage link building from your users. Implementing these kind of community link building features can result in a nice and natural flow of links to your site. Read more
Once again WordPress has commissioned another Plug-In to complement their already extensive range which stands at over 18,000. Part of the reason WordPress Plug-Ins have become such a success recently is because of their hosting service which boasts a large network of content servers around the world. Read more
In order to keep up with the ever-changing chameleon that is SEO, it’s important to keep on top of the latest developments by reading SEO blogs as often as possible. Read more
Sheer SEO is an online SEO software that automates your SEO efforts, including rank tracking and link building. The best way to improve SEO of your website is to engage in cyclic activity of monitoring and improvement. If you are in a competitive market, getting to the first page is not a onetime effort, but an ongoing effort of learning, monitoring and changing your website and building links to it. Read more
There are plenty of SEO tools available on the internet a simple free SEO tool search, will begin to show you the vast options out there. Today we would like to take a more in depth look at Xenu’s Link Sleuth. This tool is often considered the broken link finder, but it can do so much more than simply find broken links. Read more
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