These questions are questions you should ask yourself once you have completed your research phase and have collected data on what your campaign should be like, with information such as keywords, competitor campaign information etc.
People use search engines, in most cases, for two things: to buy something or to ask a question. SEO shows its contributions here because those with the best content will rank the highest in order to be as helpful as possible. Due to the use of SEO, some people forget about the other option available, PPC or pay-per-click.
1. Instant Results
Once the ads and keywords are set up the campaign can go live immediately. This results in an instant increase in your web presence on search engines for key terms that your campaign is based around. Getting instant results can also be very beneficial for seasonal campaigns. Read more
PPC online advertising has been around for years and is continuing to grow. New advertisers are jumping on the bandwagon to run paid ads with the most popular platform continuing to be Google AdWords. There are a few problems new advertisers need to be aware of when entering into PPC online advertising. Read more
Pay Per Click is quite a unique way of advertising in the new world. For example, it is completely exclusive to the internet, and it works in a way probably never thought possible before. There are three Main advantages to using this type of advertising; Read more
There is no doubt that having an appealing website that is easy to navigate around can play a role in increasing conversions. Similarly by making it as easy as possible for visitors to reach the information they are looking for will also contribute to high conversions.
Search marketing is all about generating traffic to specific sites, the more traffic generated, the more sales can come from it. There is an increasing move in search marketing towards getting higher conversion rates on our sites, which as many of you may know, is not all that easy. Sometimes you can lose sight of why search marketing is so important when all you see is data, this is why it is important to see the other factors that you can see from Pay-Per-Click.
Pay Per Click Advertising is an extremely effective tool for online marketing with numerous benefits. Having a PPC campaign allows you to expose your ads to millions of internet users, this increases the chances of potential customers visiting your site. It is also possible to tailor specific campaigns towards specific target markets which help attract quality visitors to your site. Setting up a PPC campaign allows you to start generating traffic immediately. However, having an understanding of the correct criteria in setting up and running a PPC campaign is vital to its success. We have outlined 5 top tips which will help you optimise your campaign and in turn increase traffic to your website. Read more
One of the most popular and potentially most profitable, new marketing strategies for businesses is Pay Per Click advertising. This form of advertising is online, and the defining characteristic is that businesses only pay for people clicking their ad, not simply paying for how many views there are to the ad. This helps advertisers pay only for the interest there is in their product. Read more
The study which was recently released by Google outlines the implications, benefits and affects of using ppc advertising on organic search. From the research conducted Google found that paid search ads can give you an 89% lift in site visitors – above and beyond traffic you would normally expect from your organic listings. Read more