Here are some of the basic elements required to turn your website traffic into paying customers. Read more
Following on from our last article ‘How to Increase Website Traffic’ we will 
explore some of the basic elements required to turn this traffic into paying customers.
The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to your website through your social media channels.
However, once on your site you have a short timeframe to capture the user’s interest and make the conversion. Follow our five step formula to increase your websites conversions.
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Know Your Target Audience
Research is the key to any successful online venture and this is required to build a clear understanding of your target audience. Through your research it is very beneficial to develop a profile of your target customer and include their demographics such as age, gender, marital status, income and location. Now the focus shifts to their underlying motivations; what is the major problem they are experiencing and how does your website solve this. It is essential for you to understand how you can solve their problems and highlight this on your website.
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Make Your Website User Friendly
Internet users generally have a short time frame to conduct their search. They also have a short attention span, therefore if you have managed to get them to click onto your website it is imperative that your site is clear and they can navigate to the page they want with ease.
Some basic features that should be on your website include a logical menu, clean design, clear calls to action and simple functionality e.g. add to cart features, request a call-back etc. The primary goal is to make your site so user friendly that your users become customers in the shortest space of time. It is also worth researching why your customers are visiting your site and in turn giving them what they want in a clearly designed format.
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Focus On Your Customers’ Pain Points.
Back to research, through effective research you will understand your target audience’s pain points. You must then use your website to present the ideal solution to their problem. Using this approach can help direct your overall marketing strategy and keep you focused on the needs of your visitor knowing that when they land on your site, they feel like they must take action and have your product or service to resolve their issue. By understanding your customers pain points and integrating this into your marketing strategy your website will attract customers and answer their most urgent needs.
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Use Clear Language.
Regularly assess your marketing campaigns, look out for poof talk or buzzwords in your ad copy or technical lingo on your landing pages. If this is the case it’s time to rework your marketing strategy. The best advertisements and landing pages present a clear, concise message about your products that encourage customers to click through.
A simple question to ask at the beginning of any marketing campaign is “what does your product do, and for whom?” then provide a simple call to action.
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Make Sure Your Products or Services Are Competitively Priced.
Where you are selling products online clearly communicate your unique selling points. This brings you back to research, make sure that your products or services are competitively priced. The chances are that visitors coming onto your website will be comparing you directly to your competitors. Ensure your website clearly communicates why your products or services are better than your competitors. This will help you convert visitors to customers.
Driving traffic to your site is the first step towards converting them into customers. Don’t lose them at this point, follow the steps above to improve your conversion rates. Is your website driving conversions? If not, contact us now at WebResults on 01-2071872 or visit our website and fill out a contact form to get more information or a FREE WEBSITE REVIEW at www.webresults.ie.
Filed under: Ecommerce, Website Conversions, Website Usability Tagged: advice, Converting Site Traffic, digital marketing, internet marketing, Online Marketing, online web presence, web marketing, Website Conversions 
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.
Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.
So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.
1. Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.
2. To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.
3. Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.
4. Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.
a) Do your keyword research and make sure you target relevant search terms.
b) Optimise the post including an image, Meta tags and H1 tags.
Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.
Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips 
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.
Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.
So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.
1. Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.
2. To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.
3. Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.
4. Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.
a) Do your keyword research and make sure you target relevant search terms.
b) Optimise the post including an image, Meta tags and H1 tags.
Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.
Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.
Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.
So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.
1. Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.
2. To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.
3. Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.
4. Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.
a) Do your keyword research and make sure you target relevant search terms.
b) Optimise the post including an image, Meta tags and H1 tags.
Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.
Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
When it comes to promoting your business services or products on line, this is achievable for small businesses using Google AdWords. Small businesses can even tackle the big guns in their industry for an achievable budget on this platform. By setting up an AdWords account correctly, even a small budget can yield impressions and clicks on Google provided you use the right targeting options and account structure. Read more
Last year we learned that content was a big deal in order to rank in Google search and this year nothing has changed. In fact, it has become even more important. We see that Google is ranking content that people are sharing and discussing. So when you are devising content, ask yourself is your information compelling, interesting, helpful – will people pass it on to others because they think it will bring benefit to their connections?
How do you create an effective content marketing strategy for your business.
1. First of all, if you have a website but no blog it might be a good time to implement a blog. Think about how a blog can add value to your web presence.Will a blog on your website bring more benefit (e.g. blog.yourwebsite.com or http://www.yourwebsite.com/blog) or should you set up an external blog on a blog site e.g. yourcompanyname.wordpress.com. If you have a news/info area already on your website where you can add new content, then an external blog will drive traffic into your website and create valuable links for the search engines. If on the other hand, you don’t have an updateable area on your website, you can attach a blog to your website to build out the content on you website. With any activity be clear about your objectives and what you want to achieve from that activity.
2. Make sure you know your audience. What are they looking for? What are the problems they need solved? What can you do to make their life easier? It is important that you help your prospective customers by giving them information that they will find useful. It is about holding the interest of your reader and putting yourself in their shoes.
3. What sort of content are you able to offer your potential customers – will it be text articles, pdf downloads, videos, eBooks etc .Maybe you can create a nice infographic about changes within your industry? Or maybe a downloadable eBook of tips and trends for your particular niche. Can you use images, ask questions. What type of content will engage with your target market? Make sure your content is always unique and that it is speaking to your customers.
4. You now need to plan your content around specific dates of the year relevant to your business. Have a content calendar in place and decide who in your organisation is going to write each article and what content piece will be written for that time of the year. For instance, Valentine’s Day is coming up soon and if you have an ecommerce store that sells gifts, flowers, trips away etc it is now time to start planning your content around these areas. Consider outsourcing article writing to a third party content marketing provider if you won’t get around to it. The key is to build a schedule and a routine and stick to you. Once your followers expect content, don’t let them down. The search engines will reward you for regular, relevant content focused on the keywords that are important to your business.
5. Adapt your content to the right audience. If you are sharing your content across various channels, be sure to customise it to suit the audience in question.That infographic we talked about earlier will not get the same reaction on Facebook as it would on Twitter for instance. So create different types of content for each internet platform.
6. Finally, a vital part of your content marketing strategy will be the tracking of activity around your content. How many people clicked that article link on your website? How many people viewed that video on Facebook? How many times was that whitepaper downloaded on Twitter? Did any of this traffic become a customer for your business? Which platform drove the highest quality visitors to your website? ……You get the idea.
At Webresults.ie we identify the right digital marketing strategy for your business in order to achieve maximum results for your business and increase your online revenue.
We can work with you through our outsourced services or if you would like to bring the skills in-house find out more about our Web Mentor Programme where we guide you and ensure your time is focused on activities that will drive results.
If you would like to grow your business through the web in 2014 contact WebResults.ie now for a Free audit of your website. We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Filed under: Blogging, SEO Tagged: Blogging, Search Engine Optimisation, seo ireland, web marketing 
