Google Adwords – Costly unless Managed Correctly

What are the most expensive Pay Per Click keywords to bid for on Google Adwords?

A report by Angel Investment Network in mid-2011 found that the keyword Insurance was the most costly, demanding $54.91 CPC. A close second was Loans at $44.28 CPC and Mortgage at $47.12 CPC. The keyword, Insurance, accounted for 24% of the top 10,000 keywords being bid for on Google. Loans accounts for 12.8%, Mortgage for 9% and the next most popular keyword in the top 10,000 keywords was Attorney*. Read more

How to Improve your Quality Score

AdWords create a quality score for each of your keywords.  The quality score is calculated each time your keyword matches a search query (each time your keyword has potential to trigger an ad). It’s important to try and improve your quality score so you can maximize the impact of your campaign. It determines how often your ads are shown, where your ads will appear and how much you pay for every click they generate. Read more

Automated Rules in AdWords

AdWords Automated rules was launched earlier this year and has proved to be a handy feature that  will save time by scheduling automatic changes to your account. With this tool, regularly pausing and enabling ads, adjusting bids and performing other manual tasks in AdWords will become much more efficient. However, it is still important to check and monitor your account performance even though automated rules have been set up. Read more

Optimising your PPC Campaign for Mobiles

According to Strategy Analytics global smartphone shipments reached 293 million units in 2010, which is almost doubling the figures from 2008 and 2009. This demonstrates the growing importance of optimising you ads campaigns for mobile phones, particularly for smartphones such as iPhone, Android etc. Read more

PPC Marketing Tips for Beginners

As a beginner online marketer there is a tendency to want results right away. Pay per click marketing is one method that can yield results almost instantly if you know what you are doing. However blindly jumping in can result in you losing your shirt and setting you back tremendously. Read more

Adwords Custom Alerts will become inactive soon

The following article is an announcement from Google’s Prashant Baheti, AdWords Product Manager:

When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviours or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred within their accounts. Many of these actions can now be done by creating automated rules – a tool within AdWords that enables you to schedule automatic changes to specific parts of your account based on the criteria that you specify. Read more

Changes to the Google Adwords Even-Rotation Setting

Google recently implemented changes to the creative rotation of ads in ad groups. Creative Rotation is an option to evenly rotate which ads within ad group are displayed. This allows the advertiser to evenly test the performance of each ad. The other options are to optimise for clicks or optimise for conversions.

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Improving Exact Match and Phrase Match matches in Adwords

Sometimes people misspell words when they search on Google. When it comes to the organic search results Google will still display results based on the correct spelling of the word, as well as close variants of correctly spelled words, such as singular and plural forms, acronymns (e.g. F.B.I. with Federal Bureau of Investigation), stemmings (cook and cooking), abbreviations and accents and synonyms. Read more

Introduction to the Keyword Insertion Technique

What is the Keyword Insertion?

Keyword insertion is an advanced feature that can help make your ad more relevant to the searched term. Using keyword insertion involves you inserting a small piece of code into your ad text.This means that each time the ad shows, AdWords will be instructed to replace the code with the keyword that generated the ad. Read more

Google Adwords: Understanding a Killer App

Is online marketing worth the effort? No matter how much time you spend building the perfect website, you need serious traffic in order to convert enough prospects into customers to keep the bills paid. A quick Internet search for online marketing strategies will reveal a lot of ways to  re-invent the wheel, but its more efficient to exploit the killer apps that  already exist – and for those interested in marketing and online PR, that means Google Adwords. Read more