5 Ways To Make Google Analytics Benefit You

Google Analytics

Google Analytics is a free product that tracks your website and gives detailed statistics about visitors to your website. For example, Analytics can show you how exactly people found your website, how they navigated around it, and how you can enhance their overall visitor experience. This information can help you improve your websites return on investment, increase conversions, and make more money through the web. There are many benefits that come with installing Google Analytics on your site. Listed below Google have outlined the top five things you can do as soon as you start tracking your site with Analytics:

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Tips for using Google Analytics

Google Analytics Tips

On the web today, it’s highly important, and profitable, to know a little bit about the traffic on your website. If you can know how much web traffic you have, what they do on your site, what your conversion rates are, and other related information, you’ll be able to better optimise your site to receive the best possible results. A great tool that can help you keep track of all of this is Google Analytics. Read more

How to add Google Analytics Tracking code to your site

Implementing this correctly is important to ensure that all site visitors’ activities are tracked correctly. Please follow the steps outlined below by Google to ensure this is implemented correctly. Read more

Obtaining Google Analytics Tracking Code

Having Google Analytics set up on you website is imperative to obtain details statistics about visitors, check out article ‘5 Ways to make Google Analytics Benefit You’ for further information on this. The setting up of Google Analytics Tracking Code is extremely important as if it is not carried out correctly your website may not be tracked or provide incorrect data. The first step in setting this up correctly is getting the tracking code. Read more

How to Link Google AdWords and Google Analytics Accounts

One of the most important parts of linking Google Analytics and Google AdWords is to make sure that you’re using the same Google Account email address for both your Analytics and AdWords accounts, and that the AdWords login email address has Admin access for the Analytics account. Read more

How To Make Use Of Big Data

It is estimated that around 10% of marketers think that their analytics are useful.  The issue with analytics is not how useful they are, but how they are being made use of.  If you do not use them properly, then they will not give you the best return that they can.

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Optimising Your Social Media Publishing

Optimizing your social content is a relatively new concept, but as any marketer knows, statistics go hand in hand with any website or social media page.  When you collect enough data, statistics show us that our users behave in measurable patterns.

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The Facts On Social Media Analytics

Social media analytics can be a bit awkward, but needs to be reviewed frequently by people who understand what they are doing and the data they deal with.  It is useful, but needs to be handled with care.  Like all things, reading social media analytics doesn’t have steps and must be reviewed and acted upon differently all the time.

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The 10 Rules of Web Analytics

Web Analytics is so important to monitoring how your business is doing.  This article is a refresher course on the world of web analytics, so for those of you who have forgotten the 10 rules, here they are:

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Analytics Explained, and How You Can Benefit From It

Web analytics is the measurement, collection and analysis of data relating to your internet website, online campaign, social media, mobile media or advertising.  Data collected by web analysis tools is placed into reports so that it can be better understood.  The purpose behind web analytics is to give us a greater understanding of our website and how to optimise it to performto its greatest capability.  The reason it web analytics is helpful is because it does not just track hits to a site, but it also tracks user behaviour such as bounce rates etc.

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