Why Analytics Are Important In Measuring SEO

In SEO, one of the most important things is understanding your website, and how your web traffic interacts with it. For this reason, web analytics needs to be a key part of any SEO strategy. Read more

Google Analytics Social Media Reporting Tools

Everyone knows they should be using Social Media to promote their business online these days and many companies are, and they have seemingly successful campaigns, in that they are posting regularly and achieving interactions on their pages in the form of comments, questions etc. But what most business owners want to know is: what is the ROI for all this time and energy they are inputting into their social media campaigns.

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Google Analytics Event Tracking Guide

Event tracking is an activity that can be carried out within the ga.js portion of your tracking code to track user interaction with elements of a website like a Flash-driven menu or a widget you may have installed. You can find event tracking reports in the Content section of your Google Analytics reporting interface but before you start tracking anything you will need to do two things: Read more

Greasing the Purchase Funnel With Consumer Research

Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust had a tough road ahead. The exuberance at the turn of the millennium was a distant memory, and going forward, transparency and accountability would be the law of the land. The biggest shops with the swankiest offices would still get by on their agency brands and long-standing relationships, but in the first decade of the 21st century, big changes were afoot.

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What Google Analytics New Social Reports Offer & What They Can’t

When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism for more than 400 sources of social media data (including the most familiar suspects along with several more obscure sources most of us wouldn’t have thought to specify in an advanced traffic filter).

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SEO Analytical Tools – Sheer SEO

Sheer SEO is a useful SEO Analytical Tool that can be used by website owners and SEO professionals …and it’s free up to a point. I find this to be the easiest way of quickly assessing who is linking to a website and how valuable the links are, i.e. what PageRank boost does each link offer. Read more

Google Analytics – Out with the old, in with the New

One of the most common question circulating social media, forums and email is still “How do I get insights about Google Analytics data?” Many people have Google Analytics accounts for years, but they look only at page views or the number of visitors they get. In doing so they are bypassing a huge amount of analytics features which could be of benefit to their business. Read more

How to Track Social Media with Google Analytics

Firstly to implement tracking of your social media activity you must have a fully functional Google Analytics account set up. You will also need to embed a tracking code into your content; if you are unfamiliar with this process we have articles on obtaining a tracking code and adding the code to your site. Once the code has been embedded it will take up to 24 hours for the tracking to begin, at which point you can follow these steps to track your social media. Read more

Best Analytics Tools

In any web-based business model, often the most difficult part is being able to measure progress. It´s impossible to see your actual customers whenever you´re online in the same way you would with a more traditional, physical business. How, then, can you measure their reaction to your online store front? How can you determine how many of your site’s visitors are responding positively to the products and services your business has to offer? Read more

Adding Secondary Dimensions To Your Google Analytics

Google Analytics is a great product for website owners, it’s simple to use and free which doesn’t come often in this day and age.  There is so much information available, but most people barely use the data available at all.  Secondary Dimensions is a feature available on GA, and here is a bit more information about it.

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