Defining Funnels in Google Analytics

After you’ve set up a goal and entered your goal information, you can define a funnel if you’ve selected a ‘URL Destination’ goal type. A funnel represents the path that you expect visitors to take on their way to converting to the goal. Please follow the steps outlined by Google to create your funnel: Read more

How to Create Goals in Google Analytics

Before setting up goals in Analytics Google suggest that you ensure you have clarified the following: Read more

What are Goals and Funnels in Google Analytics?

Goals

Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Google has provided other examples of good conversion goals: Read more

4Q

4Q stands for “4 Questions” and is a free online survey solution that allows you to establish why users are on your website, are they getting what they what they want, if not, why? Read more

10 Tips for LinkedIn Networking

Business to Business LinkedIn

Is your company on LinkedIn?  If your business does not have a LinkedIn page you may be missing out on opportunities to network and market your business online.  LinkedIn has millions of users worldwide and is growing rapidly as the only “professional network”.  On a personal level, LinkedIn profiles can be used as resumes, but on a business level they are much more. Read more

Is Your Social Media Marketing Targeting Your Facebook Audience Correctly?

Target Your Customers - Facbook
Are you sure that the content and information you are sharing on Facebook is targeting the correct audience?  Well, in case you were ever worried, last week Facebook released a new social media marketing tool called “Page Post Targeting Enhanced”.

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Mobile Marketing and Social Media, Are You Onboard?

Mobile Marketing

Mobile phones are everywhere. If you are in a public place you will no doubt see dozens of them. These people are not always on a call, but they may be on the internet. People are increasingly becoming attached to their phones and will not leave their home without them. How many people do you know that do not have a phone? How many people do you know that have a smart phone? Probably both answers will be quite large if you had to estimate. It is reported than in America, 69% of the people asked would not leave the house without their mobile phone, one can only assume that we are similar here in Ireland. Read more

Why Google+ Should Be Part Of Your Small Business Marketing Plan

Google+

Small businesses may or may not have realised it yet, but social media is the best way for them to be on a par with the big business competitors as everyone is the same in the world of social media.  Both parties will have the same platform in from of them, it’s how they use it that counts. Read more

How Can Social Media Help Your SEO? Here’s how…

SEO Social Media
Social media marketing is in itself a marketing technique that is great because of the ease at which you can communicate with your audience etc, but some people forget it is also a tool that can be used in conjunction with your website to boost search engine Optimisation. The main reason for social medias use in the SEO industry is because it has such a great effect on search engines results.

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4 Tips to Gaining Followers on Twitter

Twitter Followers WebResults

Twitter is one of the fastest growing social networks in the world and a great source of website visitors and customers. Read more