Term Extractor Tool

The Term Extractor Tool can be found on the website SEO moz (http://www.seomoz.org/term-extractor). This tool analyses the content on a web page and it then extracts the terms that appear to be targeted by the search engines. It applies certain weight to HTML elements and other on-page factors to determine what it thinks are the targeted terms for the page entered. Read more

Google Base Optimization

Google Base happens to be the only shopping search engine which allows merchants to define their own attributes (optional fields). Read more

Google Changes that affect SEO

Google is continuously making changes and evolving to try and improve how it works for searches. Google Search Results have changed significantly over the last 3 months particularly on how search results are displayed. Here we discuss one of Google’s most recent changes that will significantly affect SEO and offer advice to ensure you are not affected

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Why the Meta Description Tag is so important?

Although keywords / phrases used in your Meta Description tag may not affect your page’s ranking in the search engines, this tag is really important in your overall SEO and even social marketing campaigns. Read more

The Truth About PageRank

When someone refers to PageRank, they are in fact referring to an algorithm itself and then also the score given to each page as a result of this algorithm. PageRank is largely the reason why Google is more successful than the other nine search engines. Google were not the first to look at links by any means, but they were the first to do so in a meaningful way. Read more

The Importance of Backlinks

If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term“backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some of the main building blocks to good SEO. In this article, we will explain to you what a backlink is, why they are important, and what you can do to help gain them while avoiding getting into trouble with the Search Engines. Read more

Keyword Difficulty

The wise choice of the right keywords you will optimize for is the first and crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your (or your client’s) money and time. There are many ways to determine which keywords to optimize for and usually the final list of them is made after a careful analysis of what the online population is searching for, which keywords have your competitors chosen and above all – which are the keywords that you feel describe your site best. All of this is great and certainly this is the way to go but if you want to increase your chances of success, additional research is never too much, especially when its results will save you the shots in the dark. Read more

Can Your PPC Campaign Change Your Organic Rankings?

Pay Per Click

The study which was recently released by Google outlines the implications, benefits and affects of using ppc advertising on organic search. From the research conducted Google found that paid search ads can give you an 89% lift in site visitors – above and beyond traffic you would normally expect from your organic listings. Read more

PPC Advice – Negative Keyword Strategies

Keyword Strategy

In order to maximize the potential for converting visitors to buyers on your website, the use of negative keywords can be the most powerful tool. What negative keywords do is prevent those clicks that you don’t want from occurring. So that reduces your expenses on PPC campaigns and ups the quality of the visitors that result from the remaining clicks. Read more

Keyword Research, SEO Vs PPC

Keyword research for SEO and PPC can be quite different, you have to consider your goals for each one and what you are trying to achieve.  Then, you have to think about the keywords and how you plan to use them.

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