Tweet Deck

TweetDeck is your personal browser for staying in touch with what’s happening now, it allows users to send, receive, search and schedule tweets as well as view other users’ Twitter profiles.  One of the main benefits it has for businesses is that it is a platform that connects you with your contactsacross Twitter, Facebook, MySpace, LinkedIn, Google Buzz and Foursquare. This Social Media Tool provides a way to track many of your social media channels on one dashboard. TweetDeck is not only available for desktops but also as an App for iPhone, iPad, Android, PC and MAC. Read more

HootSuite Social Media Management Tool

Hoot Suite is a social media dashboard that allows you to connect multiple social networks for managing social content. For example Facebook, Twitter, LinkedIn, WordPress and other social networks. It makes it easy to upload content to social networks as you can update all networks in one go.  It was launched in December 2008 by Invoke Media. Hoot Suite has a rapidly growing user base and have won awards including Mashable’s Open Web, Canadian New Media, and Shorty Awards. HootSuite has an array of features that make social media marketing easier to manage. Read more

Advantages of Social Networking for Businesses

Free social networking sites like Twitter, LinkedIn and Facebook are ideal for business networking. These sites will help your business capture sales by appealing to a wide range of potential customers. Read more

Social Media Marketing- The Benefits

Social media is becoming an important aspect of marketing strategies. More and more business are using social networks such as Facebook and Twitter as a means to reach their target market directly. There are numerous benefits to using Social Media as part of your marketing strategy some of which include: Read more

Benefits of YouTube Advertising

YouTube is now averaging at one billion video views per day globally. In the UK alone, there is 1.25 billion views each month! YouTube is the second most popular search engine in the world after Google. It is estimated that there are 24hours worth of video uploaded every minute! Read more

Spotting Trends in Customer Comments on Social Media

Social media marketing is the most direct way for companies to access customers opinions and insights into life, their business and whatever else they want to know about their consumer.  With this, means access to positive and negative feedback.  This kind of information is very helpful as it helps you to gain insight into how you customers feel about specific products and any issues that may have arisen that hopefully can be fixed based on these insights.

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A Quick Guide to Social Media Marketing

Social media marketing is a form of internet marketing that uses social networks to communicate and assist in branding a business or user.  Social media describes online platforms that allow for activities such as social interaction, content upload, pictures and videos and audio such as podcasts etc.

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Can Instagram be used for Business?

First of all, for anyone who doesn’t know, Instagram is a new social network centred around the premise of sharing classy looking photos with your followers instantly. Basically, you open the app, take a photo, choose an effect and then click ok, and your photo is live on Instagram right there are then on what is similar to the Facebook Newsfeed, i.e. you’ll see your picture and all the recent pictures posted by your friends and the people you follow. No photo-uploading step necessary. Also, you can now choose to post it on your Facebook page and Twitter feed at the same time too (Facebook recently bought Instagram for 1 billion dollars). You can also Like or Comment on photos, and Tweet other people’s images that you like.

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Google +1 – The Advances in Social Media

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The web is such a large place with so much information and sometimes it can help to have a tour guide.Google have announced the introduction of  ‘Google +1‘ as sometimes it’s easier to find what you’re looking for if someone you know has already found it. Google +1 is Google’s answer to the Facebook ‘Like’ button and makes Google search engine more social as it allows you to help friends, family and people all over the world to find things in Google search. Google define it as a ‘public stamp of approval’. When +1 is selected it indicates to searchers that this is something that they should check out and similarly you can see other recommendations. Read more

Want to learn what your Customers are Interested in?

Social Media Feedback

Want to get your company in front of potential customers? A key approach to this is to give them information that interests them, but how will we know that? Today we are going to discuss 5 ways to help you determine the type of content your customers are looking for. This will help you to improve your content and attract your target market.
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