Following on from our last article ‘How to Increase Website Traffic’ we will 
explore some of the basic elements required to turn this traffic into paying customers.
The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to your website through your social media channels.
However, once on your site you have a short timeframe to capture the user’s interest and make the conversion. Follow our five step formula to increase your websites conversions.
-
Know Your Target Audience
Research is the key to any successful online venture and this is required to build a clear understanding of your target audience. Through your research it is very beneficial to develop a profile of your target customer and include their demographics such as age, gender, marital status, income and location. Now the focus shifts to their underlying motivations; what is the major problem they are experiencing and how does your website solve this. It is essential for you to understand how you can solve their problems and highlight this on your website.
-
Make Your Website User Friendly
Internet users generally have a short time frame to conduct their search. They also have a short attention span, therefore if you have managed to get them to click onto your website it is imperative that your site is clear and they can navigate to the page they want with ease.
Some basic features that should be on your website include a logical menu, clean design, clear calls to action and simple functionality e.g. add to cart features, request a call-back etc. The primary goal is to make your site so user friendly that your users become customers in the shortest space of time. It is also worth researching why your customers are visiting your site and in turn giving them what they want in a clearly designed format.
-
Focus On Your Customers’ Pain Points.
Back to research, through effective research you will understand your target audience’s pain points. You must then use your website to present the ideal solution to their problem. Using this approach can help direct your overall marketing strategy and keep you focused on the needs of your visitor knowing that when they land on your site, they feel like they must take action and have your product or service to resolve their issue. By understanding your customers pain points and integrating this into your marketing strategy your website will attract customers and answer their most urgent needs.
-
Use Clear Language.
Regularly assess your marketing campaigns, look out for poof talk or buzzwords in your ad copy or technical lingo on your landing pages. If this is the case it’s time to rework your marketing strategy. The best advertisements and landing pages present a clear, concise message about your products that encourage customers to click through.
A simple question to ask at the beginning of any marketing campaign is “what does your product do, and for whom?” then provide a simple call to action.
-
Make Sure Your Products or Services Are Competitively Priced.
Where you are selling products online clearly communicate your unique selling points. This brings you back to research, make sure that your products or services are competitively priced. The chances are that visitors coming onto your website will be comparing you directly to your competitors. Ensure your website clearly communicates why your products or services are better than your competitors. This will help you convert visitors to customers.
Driving traffic to your site is the first step towards converting them into customers. Don’t lose them at this point, follow the steps above to improve your conversion rates. Is your website driving conversions? If not, contact us now at WebResults on 01-2071872 or visit our website and fill out a contact form to get more information or a FREE WEBSITE REVIEW at www.webresults.ie.
Filed under: Ecommerce, Website Conversions, Website Usability Tagged: advice, Converting Site Traffic, digital marketing, internet marketing, Online Marketing, online web presence, web marketing, Website Conversions 
5 Top Tips to Convert Your Website Visitors into Paying Customers
advice, Converting Site Traffic, digital marketing, Ecommerce, internet marketing, Online Marketing, online web presence, Web Marketing, Website Conversions, Website UsabilityFollowing on from our last article ‘How to Increase Website Traffic’ we will
explore some of the basic elements required to turn this traffic into paying customers.
The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to your website through your social media channels.
However, once on your site you have a short timeframe to capture the user’s interest and make the conversion. Follow our five step formula to increase your websites conversions.
Know Your Target Audience
Research is the key to any successful online venture and this is required to build a clear understanding of your target audience. Through your research it is very beneficial to develop a profile of your target customer and include their demographics such as age, gender, marital status, income and location. Now the focus shifts to their underlying motivations; what is the major problem they are experiencing and how does your website solve this. It is essential for you to understand how you can solve their problems and highlight this on your website.
Make Your Website User Friendly
Internet users generally have a short time frame to conduct their search. They also have a short attention span, therefore if you have managed to get them to click onto your website it is imperative that your site is clear and they can navigate to the page they want with ease.
Some basic features that should be on your website include a logical menu, clean design, clear calls to action and simple functionality e.g. add to cart features, request a call-back etc. The primary goal is to make your site so user friendly that your users become customers in the shortest space of time. It is also worth researching why your customers are visiting your site and in turn giving them what they want in a clearly designed format.
Focus On Your Customers’ Pain Points.
Back to research, through effective research you will understand your target audience’s pain points. You must then use your website to present the ideal solution to their problem. Using this approach can help direct your overall marketing strategy and keep you focused on the needs of your visitor knowing that when they land on your site, they feel like they must take action and have your product or service to resolve their issue. By understanding your customers pain points and integrating this into your marketing strategy your website will attract customers and answer their most urgent needs.
Use Clear Language.
Regularly assess your marketing campaigns, look out for poof talk or buzzwords in your ad copy or technical lingo on your landing pages. If this is the case it’s time to rework your marketing strategy. The best advertisements and landing pages present a clear, concise message about your products that encourage customers to click through.
A simple question to ask at the beginning of any marketing campaign is “what does your product do, and for whom?” then provide a simple call to action.
Make Sure Your Products or Services Are Competitively Priced.
Where you are selling products online clearly communicate your unique selling points. This brings you back to research, make sure that your products or services are competitively priced. The chances are that visitors coming onto your website will be comparing you directly to your competitors. Ensure your website clearly communicates why your products or services are better than your competitors. This will help you convert visitors to customers.
Driving traffic to your site is the first step towards converting them into customers. Don’t lose them at this point, follow the steps above to improve your conversion rates. Is your website driving conversions? If not, contact us now at WebResults on 01-2071872 or visit our website and fill out a contact form to get more information or a FREE WEBSITE REVIEW at www.webresults.ie.
Filed under: Ecommerce, Website Conversions, Website Usability Tagged: advice, Converting Site Traffic, digital marketing, internet marketing, Online Marketing, online web presence, web marketing, Website Conversions
How To Increase Website Traffic
How To Increase Website Traffic, Organic Search Rankings, ranking, Search Engine Optimisation, search engine optimization, SEO, seo tips, Web Marketing, web marketing managementYou have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.
Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.
So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.
1. Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.
2. To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.
3. Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.
4. Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.
a) Do your keyword research and make sure you target relevant search terms.
b) Optimise the post including an image, Meta tags and H1 tags.
Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.
Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips
How To Increase Website Traffic
How To Increase Website Traffic, Organic Search Rankings, ranking, Search Engine Optimisation, search engine optimization, SEO, seo tips, Web Marketing, web marketing managementYou have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.
Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.
So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.
1. Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.
2. To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.
3. Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.
4. Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.
a) Do your keyword research and make sure you target relevant search terms.
b) Optimise the post including an image, Meta tags and H1 tags.
Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.
Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips
How To Increase Website Traffic
How To Increase Website Traffic, Organic Search Rankings, ranking, Search Engine Optimisation, search engine optimization, SEO, seo tips, Web Marketing, web marketing managementYou have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders.
Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website.
So how do your drive high quality traffic to your website. Read some of our top tips for increasing your website traffic to make the process a little easier for you.
1. Set up Google authorship. Google authorship is up there as one of the top traffic strategies of 2014. Sign up to Google plus with your personal profile and then create rel=author on your own website. This will help your articles gain authority in the search engines.
2. To get immediate targeted traffic to your website consider investing in Google Adwords. This is Google’s advertising platform and is a sure way of bringing in targeted traffic to your site along with increasing sales as a result. Keep your Adwords campaign very focused in order to get the best results.
3. Ensure that you have social media profiles set up for your business. Now, before you rush out and sign up to every social media platform out there. Pick the most suitable platform for your target customers and start with this first. It is better to have one social media platform active and performing well rather than spreading yourself too thin across too many platforms.
4. Content. Writing great content is a must in 2014. Create a guide, an infographic or post from an expert such as a guest post.
a) Do your keyword research and make sure you target relevant search terms.
b) Optimise the post including an image, Meta tags and H1 tags.
Make your activity a habit. Start slowly building your profile and engagement with your target market. Be focused on your target terms and you will start to see results in your rankings within Google. At WebResults we have helped many businesses from SME’s to multinationals implement their digital marketing campaigns successfully. Contact us now to find out how we can help you on 01 2071872 or email info@webresults.ie.
Filed under: Organic Search Rankings, Search Engine Optimisation, SEO, Web Marketing, web marketing management Tagged: How To Increase Website Traffic, ranking, search engine optimization, seo tips
How To Increase Website Traffic
How To Increase Website Traffic, Organic Search Rankings, ranking, Search Engine Optimisation, search engine optimization, SEO, seo tips, Web Marketing, web marketing managementYou have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
How To Increase Website Traffic
How To Increase Website Traffic, Organic Search Rankings, ranking, Search Engine Optimisation, search engine optimization, SEO, seo tips, Web Marketing, web marketing managementYou have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
How To Increase Website Traffic
How To Increase Website Traffic, Organic Search Rankings, ranking, Search Engine Optimisation, search engine optimization, SEO, seo tips, Web Marketing, web marketing managementYou have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Read more
Google AdWords for Small Businesses
adwords, Google Adwords, Google AdWords Management, Keywords, Online Advertising, Pay Per Click, PPC, PPC Tips, Web MarketingWhen it comes to promoting your business services or products on line, this is achievable for small businesses using Google AdWords. Small businesses can even tackle the big guns in their industry for an achievable budget on this platform. By setting up an AdWords account correctly, even a small budget can yield impressions and clicks on Google provided you use the right targeting options and account structure. Read more
Check Out 5 Standout Changes To Twitter Layout
TwitterThis week brought the first of the changes of the new face of Twitter, the steadily emerging powerhouse of Social Media. Tuesday saw the initial roll-out of the redesign changing its image dramatically.
Twitters new design resembles an older layout of its main competitor Facebook and appears to be placing more of the emphasis on streams of tweets rather than its profile.
1/ The first change is unmissable as Twitter has introduced a larger cover photo, essentially the top of the profile page. Twitter seems to be adapting to the ever changing landscape of Social Media bringing a more visual element to the user’s profile.
2/ In the past Twitter users could control a number of elements on their page, now it seems Twitter is giving out even more control. Users will be able to pin their favourite tweets to the top of their page as a static post giving the page more individuality.
3/ As with most Social Media channels these days the provider has to reduce the noise (the sheer amount of tweets appearing on a page), Twitter is combating this in a clever way. Basically when a tweet appears on a page it is in small text and as engagement increases the text enlarges giving it more prominence on the page.
4/ Twitter has also introduced a new filtering option that helps users view the tweets they want to see. The new options in the filter include Tweets, Tweets and Replies and Tweets with photos and video, helping the user browse through individual Twitter profiles.
5/ Finally Twitter has revamped how people can follow and be followed on their channel. They have turned the old list into a grid design that features a mini Twitter profile to give users a better look at other users they’re following or users who are following them.
Twitter have already started rolling this out and you should notice some changes in the coming weeks! If you aren’t tweeting yet now is a good time to start as new accounts will get the new layout straight away.
Here’s some of the main benefits of Twitters new design layout for your business include:
With Facebook charging more and more for advertising on their channel, now is a good time to maximise the opportunity of getting your brand out to your customers through Twitter. It is a very useful tool to use in every on-line business and should be a part of your Digital Marketing Strategy if it isn’t already. Contact us at WebResults where we can work with you to manage your on-line presence effectively through our tried and tested Digital Marketing Strategy.
Filed under: Twitter
Check Out 5 Standout Changes To Twitter Layout
TwitterThis week brought the first of the changes of the new face of Twitter, the steadily emerging powerhouse of Social Media. Tuesday saw the initial roll-out of the redesign changing its image dramatically.
Twitters new design resembles an older layout of its main competitor Facebook and appears to be placing more of the emphasis on streams of tweets rather than its profile.
1/ The first change is unmissable as Twitter has introduced a larger cover photo, essentially the top of the profile page. Twitter seems to be adapting to the ever changing landscape of Social Media bringing a more visual element to the user’s profile.
2/ In the past Twitter users could control a number of elements on their page, now it seems Twitter is giving out even more control. Users will be able to pin their favourite tweets to the top of their page as a static post giving the page more individuality.
3/ As with most Social Media channels these days the provider has to reduce the noise (the sheer amount of tweets appearing on a page), Twitter is combating this in a clever way. Basically when a tweet appears on a page it is in small text and as engagement increases the text enlarges giving it more prominence on the page.
4/ Twitter has also introduced a new filtering option that helps users view the tweets they want to see. The new options in the filter include Tweets, Tweets and Replies and Tweets with photos and video, helping the user browse through individual Twitter profiles.
5/ Finally Twitter has revamped how people can follow and be followed on their channel. They have turned the old list into a grid design that features a mini Twitter profile to give users a better look at other users they’re following or users who are following them.
Twitter have already started rolling this out and you should notice some changes in the coming weeks! If you aren’t tweeting yet now is a good time to start as new accounts will get the new layout straight away.
Here’s some of the main benefits of Twitters new design layout for your business include:
With Facebook charging more and more for advertising on their channel, now is a good time to maximise the opportunity of getting your brand out to your customers through Twitter. It is a very useful tool to use in every on-line business and should be a part of your Digital Marketing Strategy if it isn’t already. Contact us at WebResults where we can work with you to manage your on-line presence effectively through our tried and tested Digital Marketing Strategy.
Filed under: Twitter
