Do you want more online sales?
Are you thinking of setting up an ecommerce store for your business or do you already have one that is not delivering to its potential?
Are you wondering how you should set up your ecommerce site so it can maximise every website visitor, every sales opportunity?
Is your site ready to sell, you just don’t have the traffic you should?
1. Use your Facebook profile to share a link or image back to your online store.
But be creative about how you use it. Link to a tweet from a happy customer. It is proven that sharing images on Facebook outperforms any other type of post. Try to add some sort of text overlay to the image which will get people interacting with the image – “Which Spring trends do you prefer” or some question about the images/products.
3. When you’re selling your products try and let the customer visualise themselves with your product. So if you are selling bikes you could have a couple of people cycling on the bikes through a park or if you are selling mirrors you could use a picture of your mirror on a wall in a house surrounded by a warm family atmosphere.
4. Just like all conventional retail stores try placing similar selling items together so that your potential customer can get an overall feel for your product. Try to recommend related products and upsells. Getting your customers to buy additional products is always a plus.
5. Consumer research has shown that over 40% of Facebook users will like or share something in order to get a discount. So try encouraging your current fans to share your special offers or seasonal promotions by running competitions as this will bring back new potential customers to your page. Running time sensitive offers or limits on the amount of a certain product that will be sold at a discounted price can also work to increase shares and sales. Facebook advertising targeting your current group of fans is also the lowest way of advertising on Facebook.
6. Another great way of increasing shares and likes can be running a caption contest. Simply include a post on Facebook and ask people to come up with a caption that best fits the picture. Including a link back to your online store within this post can also increase visits to your website. You could also offer free shipping to your customers with a time sensitive offer as well.
7. Make sure your product descriptions are descriptive and engaging. It is important to write your own descriptions, as this gives Google a reason to index your site and choosing the right keywords can help you get found in Google search.
8. Did you know the most frequent page people exit on ecommerce sites is the checkout? In order to keep your potential customers at this vital stage, make sure you have your checkout process down to a fine art. Have the cheapest shipping option at default, make it easy for returning customers to sign in, and be honest about shipping costs. Include a handy search feature. Be sure it works to deliver accurate / relevant results. Monitor search queries to ensure you use popular terms to target other potential customers.
Make sure it takes as few clicks as possible to complete a purchase. If visitors do leave, you can use remarketing to target those people who do abandon your checkout.
Carry out regular analytics by closely monitoring user behaviour and navigation paths on your site, and use the results of such analytics to constantly improve the purchase process.
9. Is your site optimised for tablets and mobile?
10. Consider using PPC advertising for your ecommerce site and set up ecommerce conversion tracking. You can incorporate lead generation conversions to ensure your keywords are working if there is a gap between people who are searching and then purchasing.
11. Be sure landing pages from any campaigns are relevant, compelling and match whatever offer that was promised from the advertising copy or link.
Follow some of the tips above to increase your online sales and share your experiences with us.
At Webresults.ie we identify the best digital marketing strategy for your business, in order to achieve maximum results.
If you would like to grow your business through the web in 2014 contact WebResults.ie now for a Free audit of your website. We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Check Out 5 Standout Changes To Twitter Layout
TwitterThis week brought the first of the changes of the new face of Twitter, the steadily emerging powerhouse of Social Media. Tuesday saw the initial roll-out of the redesign changing its image dramatically.
Twitters new design resembles an older layout of its main competitor Facebook and appears to be placing more of the emphasis on streams of tweets rather than its profile.
1/ The first change is unmissable as Twitter has introduced a larger cover photo, essentially the top of the profile page. Twitter seems to be adapting to the ever changing landscape of Social Media bringing a more visual element to the user’s profile.
2/ In the past Twitter users could control a number of elements on their page, now it seems Twitter is giving out even more control. Users will be able to pin their favourite tweets to the top of their page as a static post giving the page more individuality.
3/ As with most Social Media channels these days the provider has to reduce the noise (the sheer amount of tweets appearing on a page), Twitter is combating this in a clever way. Basically when a tweet appears on a page it is in small text and as engagement increases the text enlarges giving it more prominence on the page.
4/ Twitter has also introduced a new filtering option that helps users view the tweets they want to see. The new options in the filter include Tweets, Tweets and Replies and Tweets with photos and video, helping the user browse through individual Twitter profiles.
5/ Finally Twitter has revamped how people can follow and be followed on their channel. They have turned the old list into a grid design that features a mini Twitter profile to give users a better look at other users they’re following or users who are following them.
Twitter have already started rolling this out and you should notice some changes in the coming weeks! If you aren’t tweeting yet now is a good time to start as new accounts will get the new layout straight away.
Here’s some of the main benefits of Twitters new design layout for your business include:
With Facebook charging more and more for advertising on their channel, now is a good time to maximise the opportunity of getting your brand out to your customers through Twitter. It is a very useful tool to use in every on-line business and should be a part of your Digital Marketing Strategy if it isn’t already. Contact us at WebResults where we can work with you to manage your on-line presence effectively through our tried and tested Digital Marketing Strategy.
Filed under: Twitter
Check Out 5 Standout Changes To Twitter Layout
TwitterThis week brought the first of the changes of the new face of Twitter, the steadily emerging powerhouse of Social Media. Tuesday saw the initial roll-out of the redesign changing its image dramatically. Read more
Check Out 5 Standout Changes To Twitter Layout
TwitterThis week brought the first of the changes of the new face of Twitter, the steadily emerging powerhouse of Social Media. Tuesday saw the initial roll-out of the redesign changing its image dramatically. Read more
Check Out 5 Standout Changes To Twitter Layout
TwitterThis week brought the first of the changes of the new face of Twitter, the steadily emerging powerhouse of Social Media. Tuesday saw the initial roll-out of the redesign changing its image dramatically. Read more
How to increase Ecommerce Sales and Traffic
Ecommerce, Ecommerce Tips, Facebook, web marketing managementAre you thinking of setting up an ecommerce store for your business or do you already have one that is not delivering to its potential?
Are you wondering how you should set up your ecommerce site so it can maximise every website visitor, every sales opportunity?
Is your site ready to sell, you just don’t have the traffic you should?
1. Use your Facebook profile to share a link or image back to your online store.
But be creative about how you use it. Link to a tweet from a happy customer. It is proven that sharing images on Facebook outperforms any other type of post. Try to add some sort of text overlay to the image which will get people interacting with the image – “Which Spring trends do you prefer” or some question about the images/products.
3. When you’re selling your products try and let the customer visualise themselves with your product. So if you are selling bikes you could have a couple of people cycling on the bikes through a park or if you are selling mirrors you could use a picture of your mirror on a wall in a house surrounded by a warm family atmosphere.
4. Just like all conventional retail stores try placing similar selling items together so that your potential customer can get an overall feel for your product. Try to recommend related products and upsells. Getting your customers to buy additional products is always a plus.
5. Consumer research has shown that over 40% of Facebook users will like or share something in order to get a discount. So try encouraging your current fans to share your special offers or seasonal promotions by running competitions as this will bring back new potential customers to your page. Running time sensitive offers or limits on the amount of a certain product that will be sold at a discounted price can also work to increase shares and sales. Facebook advertising targeting your current group of fans is also the lowest way of advertising on Facebook.
6. Another great way of increasing shares and likes can be running a caption contest. Simply include a post on Facebook and ask people to come up with a caption that best fits the picture. Including a link back to your online store within this post can also increase visits to your website. You could also offer free shipping to your customers with a time sensitive offer as well.
7. Make sure your product descriptions are descriptive and engaging. It is important to write your own descriptions, as this gives Google a reason to index your site and choosing the right keywords can help you get found in Google search.
8. Did you know the most frequent page people exit on ecommerce sites is the checkout? In order to keep your potential customers at this vital stage, make sure you have your checkout process down to a fine art. Have the cheapest shipping option at default, make it easy for returning customers to sign in, and be honest about shipping costs. Include a handy search feature. Be sure it works to deliver accurate / relevant results. Monitor search queries to ensure you use popular terms to target other potential customers.
Make sure it takes as few clicks as possible to complete a purchase. If visitors do leave, you can use remarketing to target those people who do abandon your checkout.
Carry out regular analytics by closely monitoring user behaviour and navigation paths on your site, and use the results of such analytics to constantly improve the purchase process.
9. Is your site optimised for tablets and mobile?
10. Consider using PPC advertising for your ecommerce site and set up ecommerce conversion tracking. You can incorporate lead generation conversions to ensure your keywords are working if there is a gap between people who are searching and then purchasing.
11. Be sure landing pages from any campaigns are relevant, compelling and match whatever offer that was promised from the advertising copy or link.
Follow some of the tips above to increase your online sales and share your experiences with us.
At Webresults.ie we identify the best digital marketing strategy for your business, in order to achieve maximum results.
If you would like to grow your business through the web in 2014 contact WebResults.ie now for a Free audit of your website. We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Content Marketing in 2014
Blogging, Search Engine Optimisation, SEO, seo ireland, Web MarketingHow do you create an effective content marketing strategy for your business.
1. First of all, if you have a website but no blog it might be a good time to implement a blog. Think about how a blog can add value to your web presence.Will a blog on your website bring more benefit (e.g. blog.yourwebsite.com or http://www.yourwebsite.com/blog) or should you set up an external blog on a blog site e.g. yourcompanyname.wordpress.com. If you have a news/info area already on your website where you can add new content, then an external blog will drive traffic into your website and create valuable links for the search engines. If on the other hand, you don’t have an updateable area on your website, you can attach a blog to your website to build out the content on you website. With any activity be clear about your objectives and what you want to achieve from that activity.
2. Make sure you know your audience. What are they looking for? What are the problems they need solved? What can you do to make their life easier? It is important that you help your prospective customers by giving them information that they will find useful. It is about holding the interest of your reader and putting yourself in their shoes.
3. What sort of content are you able to offer your potential customers – will it be text articles, pdf downloads, videos, eBooks etc .Maybe you can create a nice infographic about changes within your industry? Or maybe a downloadable eBook of tips and trends for your particular niche. Can you use images, ask questions. What type of content will engage with your target market? Make sure your content is always unique and that it is speaking to your customers.
4. You now need to plan your content around specific dates of the year relevant to your business. Have a content calendar in place and decide who in your organisation is going to write each article and what content piece will be written for that time of the year. For instance, Valentine’s Day is coming up soon and if you have an ecommerce store that sells gifts, flowers, trips away etc it is now time to start planning your content around these areas. Consider outsourcing article writing to a third party content marketing provider if you won’t get around to it. The key is to build a schedule and a routine and stick to you. Once your followers expect content, don’t let them down. The search engines will reward you for regular, relevant content focused on the keywords that are important to your business.
5. Adapt your content to the right audience. If you are sharing your content across various channels, be sure to customise it to suit the audience in question.That infographic we talked about earlier will not get the same reaction on Facebook as it would on Twitter for instance. So create different types of content for each internet platform.
6. Finally, a vital part of your content marketing strategy will be the tracking of activity around your content. How many people clicked that article link on your website? How many people viewed that video on Facebook? How many times was that whitepaper downloaded on Twitter? Did any of this traffic become a customer for your business? Which platform drove the highest quality visitors to your website? ……You get the idea.
At Webresults.ie we identify the right digital marketing strategy for your business in order to achieve maximum results for your business and increase your online revenue.
We can work with you through our outsourced services or if you would like to bring the skills in-house find out more about our Web Mentor Programme where we guide you and ensure your time is focused on activities that will drive results.
If you would like to grow your business through the web in 2014 contact WebResults.ie now for a Free audit of your website. We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Filed under: Blogging, SEO Tagged: Blogging, Search Engine Optimisation, seo ireland, web marketing
Maximise Your Business Potential On The Web In 2014
Some key considerations when implementing your action plan.
Website
Get your website in order. Are you confident that your website will convert your visitors into leads/sales for your business? Have you monitored how people are interacting with your website? Are you offering clear, compelling calls to action?
Is your existing website mobile responsive? Can your website visitors easily read your content on whatever mobile devices they might be using without have to pinch and squeeze their screens?
If you are planning on moving your website or changing any urls, make sure to use 301 redirects to connect old links to the most relevant new pages. Failure to do so could result in a loss of rankings.
Integrate social sharing buttons on your site to make it easy for people to share. Post content to encourage people to retweet or respond or comment on Facebook. Using shares through social media will increase your visibility both to the search engines and your prospects more effectively than through manual link building efforts.
Content
Set out a clear schedule that focuses on content and ties your content to your search engine optimisation goals.
Content will form a big part of every marketer’s strategy in 2014. Google wants to create fulfilling content for all its users. This could be anything from text content and infographics to video in order to contribute to the overall user experience. Just make sure your content is relevant to your business and it is something that people can share. Set out a monthly content marketing strategy around your business and stick to it. You will reap the rewards through increased traffic to your website along with increased rankings.
Links & Social
There have been a number of algorithm changes from Google this year which have resulted in many websites seeing their rankings drop in the search engines. Many sites would have used spammy link building tactics to manipulate the search engines in the past which they now find has resulted in their website being penalised. Go through your links and see if you have any unethical links out there. We then suggest that you start to remove these links using the disavow tool. From now on, start to monitor your links to your site and use the disavow tool to remove any links that you feel are harmful to your site. Going forward, focus on building natural links, these are links created by people who share your content because they deem it to be relevant and useful.
Use the social networks to build relevant links into the content on your website.
Local Search
Google places a lot of emphasis on local search and is now beginning to display rankings from their own Google + social network. Get your business on Google + and ensure you link it to Google + Local (Formally Google Places).
2014 will all be about location and proximity targeting. Providing details of your business, hours of business, video and getting people to review your business on your Google + Local profile will not only enhance the user experience but will help your rankings on Google for local search.
At Webresults.ie we identify the right digital strategy for your business in order to achieve maximum results for your business and increase your revenue through the web.
We can work with you through our outsourced services or if you would like to bring the skills in-house, find out more about our Web Mentor Programme, where we guide you and ensure your time is focused on activities that will drive results.
If you would like to grow your business through the web in 2014, contact WebResults.ie now for a FREE review of your website.
We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Wishing everyone a Happy Christmas and successful 2014
Filed under: Uncategorized
Maximise Your Business Potential On The Web In 2014
Some key considerations when implementing your action plan.
Website
Get your website in order. Are you confident that your website will convert your visitors into leads/sales for your business? Have you monitored how people are interacting with your website? Are you offering clear, compelling calls to action?
Is your existing website mobile responsive? Can your website visitors easily read your content on whatever mobile devices they might be using without have to pinch and squeeze their screens?
If you are planning on moving your website or changing any urls, make sure to use 301 redirects to connect old links to the most relevant new pages. Failure to do so could result in a loss of rankings.
Integrate social sharing buttons on your site to make it easy for people to share. Post content to encourage people to retweet or respond or comment on Facebook. Using shares through social media will increase your visibility both to the search engines and your prospects more effectively than through manual link building efforts.
Content
Set out a clear schedule that focuses on content and ties your content to your search engine optimisation goals.
Content will form a big part of every marketer’s strategy in 2014. Google wants to create fulfilling content for all its users. This could be anything from text content and infographics to video in order to contribute to the overall user experience. Just make sure your content is relevant to your business and it is something that people can share. Set out a monthly content marketing strategy around your business and stick to it. You will reap the rewards through increased traffic to your website along with increased rankings.
Links & Social
There have been a number of algorithm changes from Google this year which have resulted in many websites seeing their rankings drop in the search engines. Many sites would have used spammy link building tactics to manipulate the search engines in the past which they now find has resulted in their website being penalised. Go through your links and see if you have any unethical links out there. We then suggest that you start to remove these links using the disavow tool. From now on, start to monitor your links to your site and use the disavow tool to remove any links that you feel are harmful to your site. Going forward, focus on building natural links, these are links created by people who share your content because they deem it to be relevant and useful.
Use the social networks to build relevant links into the content on your website.
Local Search
Google places a lot of emphasis on local search and is now beginning to display rankings from their own Google + social network. Get your business on Google + and ensure you link it to Google + Local (Formally Google Places).
2014 will all be about location and proximity targeting. Providing details of your business, hours of business, video and getting people to review your business on your Google + Local profile will not only enhance the user experience but will help your rankings on Google for local search.
At Webresults.ie we identify the right digital strategy for your business in order to achieve maximum results for your business and increase your revenue through the web.
We can work with you through our outsourced services or if you would like to bring the skills in-house, find out more about our Web Mentor Programme, where we guide you and ensure your time is focused on activities that will drive results.
If you would like to grow your business through the web in 2014, contact WebResults.ie now for a FREE review of your website.
We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Wishing everyone a Happy Christmas and successful 2014
Filed under: Uncategorized
Maximise Your Business Potential On The Web In 2014
Some key considerations when implementing your action plan.
Website
Get your website in order. Are you confident that your website will convert your visitors into leads/sales for your business? Have you monitored how people are interacting with your website? Are you offering clear, compelling calls to action?
Is your existing website mobile responsive? Can your website visitors easily read your content on whatever mobile devices they might be using without have to pinch and squeeze their screens?
If you are planning on moving your website or changing any urls, make sure to use 301 redirects to connect old links to the most relevant new pages. Failure to do so could result in a loss of rankings.
Integrate social sharing buttons on your site to make it easy for people to share. Post content to encourage people to retweet or respond or comment on Facebook. Using shares through social media will increase your visibility both to the search engines and your prospects more effectively than through manual link building efforts.
Content
Set out a clear schedule that focuses on content and ties your content to your search engine optimisation goals.
Content will form a big part of every marketer’s strategy in 2014. Google wants to create fulfilling content for all its users. This could be anything from text content and infographics to video in order to contribute to the overall user experience. Just make sure your content is relevant to your business and it is something that people can share. Set out a monthly content marketing strategy around your business and stick to it. You will reap the rewards through increased traffic to your website along with increased rankings.
Links & Social
There have been a number of algorithm changes from Google this year which have resulted in many websites seeing their rankings drop in the search engines. Many sites would have used spammy link building tactics to manipulate the search engines in the past which they now find has resulted in their website being penalised. Go through your links and see if you have any unethical links out there. We then suggest that you start to remove these links using the disavow tool. From now on, start to monitor your links to your site and use the disavow tool to remove any links that you feel are harmful to your site. Going forward, focus on building natural links, these are links created by people who share your content because they deem it to be relevant and useful.
Use the social networks to build relevant links into the content on your website.
Local Search
Google places a lot of emphasis on local search and is now beginning to display rankings from their own Google + social network. Get your business on Google + and ensure you link it to Google + Local (Formally Google Places).
2014 will all be about location and proximity targeting. Providing details of your business, hours of business, video and getting people to review your business on your Google + Local profile will not only enhance the user experience but will help your rankings on Google for local search.
At Webresults.ie we identify the right digital strategy for your business in order to achieve maximum results for your business and increase your revenue through the web.
We can work with you through our outsourced services or if you would like to bring the skills in-house, find out more about our Web Mentor Programme, where we guide you and ensure your time is focused on activities that will drive results.
If you would like to grow your business through the web in 2014, contact WebResults.ie now for a FREE review of your website.
We will identify any weaknesses that exist and offer some pointers on how you can drive your business to its full potential on the web.
Wishing everyone a Happy Christmas and successful 2014
Filed under: Uncategorized
Maximise Your Business Potential On The Web In 2014
Uncategorized