Using SiteLink Extensions in AdWords
Site link extensions are a feature in AdWords that offer you additional links to pages beyond the destination landing page in your Ad. Sitelinks can help improve the Click Through Rate and in turn the Quality Score of Ads and allow you to create an enhanced experience for searchers.
Brand Keywords – to bid or not to bid
When it comes to PPC many businesses are of the opinion that they do not need to bid on their business name, the argument being why pay for brand keywords when we rank organically for these terms. Big Brands such as Amazon and Domino’s Pizza bid on their business name even though their brands are […]
AdWords Location Extensions
Location extensions allow you to attach your business address to your ads. Location extensions can be set up quite simply by linking your AdWords Campaign to your Local Business Centre Account (Google Places). Once extensions have been set up Google will automatically match your business to a users location (or search terms) and show your […]
AdWords Editor Version 9.0
Last week Google announced the release of AdWords Editor Version 9.0 which contains both improvements to functionality as well as additional feature. All of which will help improve efficiency when managing your AdWords account. Here at WebResults.ie we are finding these updates very effective and they have made AdWords Editor more invaluable.
Common Mistakes On Google Analytics
Web Analytics implementations are important to the running of your analytics, if you are not organised with it you can so easily lose data because of it. The first thing any analytics campaign must set up is a place to test changes made t to settings. It is key to track changes made so that you can […]
5 Ways To Make Google Analytics Benefit You
Google Analytics is a free product that tracks your website and gives detailed statistics about visitors to your website. For example, Analytics can show you how exactly people found your website, how they navigated around it, and how you can enhance their overall visitor experience. This information can help you improve your websites return on […]
Tips for using Google Analytics
On the web today, it’s highly important, and profitable, to know a little bit about the traffic on your website. If you can know how much web traffic you have, what they do on your site, what your conversion rates are, and other related information, you’ll be able to better optimise your site to receive […]
How to add Google Analytics Tracking code to your site
Implementing this correctly is important to ensure that all site visitors’ activities are tracked correctly. Please follow the steps outlined below by Google to ensure this is implemented correctly.
Obtaining Google Analytics Tracking Code
Having Google Analytics set up on you website is imperative to obtain details statistics about visitors, check out article ‘5 Ways to make Google Analytics Benefit You’ for further information on this. The setting up of Google Analytics Tracking Code is extremely important as if it is not carried out correctly your website may not […]
How to Link Google AdWords and Google Analytics Accounts
One of the most important parts of linking Google Analytics and Google AdWords is to make sure that you’re using the same Google Account email address for both your Analytics and AdWords accounts, and that the AdWords login email address has Admin access for the Analytics account.