We are frequently asked by businesses with multiple locations or branches how best to structure their Facebook presence. To address their key concerns, we have compiled answers to their key questions, as follows: Whats the best strategy for managing multiple locations on Facebook? Like any digital activity, the key is…
What is the Enterprise Ireland Online Retail Scheme? The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities. The grant covers 80% of the costs of the proposed activity. So for example, if your…
In the current COVID-19 economic climate, one industry being hit the hardest is the events industry. Large gatherings are cancelled and the timeline for these bans is unknown, which makes this even more frustrating. Thanks to technology, there are now multiple ways you can connect with your audience and ultimately,…
Business owners know that they should be using Facebook, but many don’t know what they should be doing on it in order to drive sales or generate business. Many businesses have very active campaigns and yet they still feel they are not getting the full value out of Facebook.
Most people are using social media marketing now to market their business online on channels such as Facebook. Do you think about your Facebook status updates before you post them? Did you know that with a bit of thought you can target your statuses to the audience that will appreciate…
Is your company on LinkedIn? If your business does not have a LinkedIn page you may be missing out on opportunities to network and market your business online. LinkedIn has millions of users worldwide and is growing rapidly as the only “professional network”. On a personal level, LinkedIn profiles can…
Are you sure that the content and information you are sharing on Facebook is targeting the correct audience? Well, in case you were ever worried, last week Facebook released a new social media marketing tool called “Page Post Targeting Enhanced”.
Mobile phones are everywhere. If you are in a public place you will no doubt see dozens of them. These people are not always on a call, but they may be on the internet. People are increasingly becoming attached to their phones and will not leave their home without them.…
Small businesses may or may not have realised it yet, but social media is the best way for them to be on a par with the big business competitors as everyone is the same in the world of social media. Both parties will have the same platform in from of…
Social media marketing is in itself a marketing technique that is great because of the ease at which you can communicate with your audience etc, but some people forget it is also a tool that can be used in conjunction with your website to boost search engine Optimisation. The main reason…
Twitter is one of the fastest growing social networks in the world and a great source of website visitors and customers.
YouTube is one of the most popular sites and in addition to all the fun there, YouTube offers many opportunities for promotion and getting traffic to your site. Similarly to Facebook and Twitter, in order to use YouTube successfully for promotion and getting traffic, you need to know the rules…
Twitter is one of the latest and greatest Web 2.0 apps and it gets tons of traffic. However, from the point of view of a SEO expert, it is more important that Twitter can get you tons of traffic as well. So, if you still don’t have an account with…
Once you have set up a Facebook Page, created some compelling content and worked out a schedule whereby you are going to post relevant content regularly, the next step is get some fans. There are many ways to promote your fan page and actively increase your fans.
Facebook continues to be the most powerful social network on the planet, currently having over 750 million active users. Businesses simply cannot ignore using Facebook as part of their online marketing strategy.
Turning polls into a helpful tool or resource can be of great benefit to your business or brand. It’s a great way to engage with your fans by asking relevant questions that in turn could help build loyalty and even provide valuable feedback. It is not enough to have a…
Facebook is not the first social network but it is the most popular one. There have been many other social networks before Facebook and while some of them were popular at some point in time, none could reach the popularity of Facebook. In addition to keeping in touch with your…
Social media is still a low cost means of communicating your message across a variety of platforms; however there are a lot of platforms to choose from. Tools like geo-targeting and regional specific campaigns can help, but there are more tactics to use when trying to streamline your social media…
Twitter today is still one of the fastest growing Social networks around and a great source of new business for your company. However a lot of companies using Twitter for business engage before they listen, promote before they research and interact before they develop relationships.
It has recently come to light that 49% of senior marketing executives believe a localised marketing strategy can improve their business’s profitability. These marketers understand that a local campaign will make their message far more relevant for the consumer.
NetworkedBlogs is a user-generated blog directory and syndication tools for publishers. Networked blogs software allows you to bring blogs and news sources direct to your Facebook, Twitter and mobile. It is currently one of the largest news apps on Facebook.
TweetDeck is your personal browser for staying in touch with what’s happening now, it allows users to send, receive, search and schedule tweets as well as view other users’ Twitter profiles. One of the main benefits it has for businesses is that it is a platform that connects you with…
Hoot Suite is a social media dashboard that allows you to connect multiple social networks for managing social content. For example Facebook, Twitter, LinkedIn, WordPress and other social networks. It makes it easy to upload content to social networks as you can update all networks in one go. It was…
Free social networking sites like Twitter, LinkedIn and Facebook are ideal for business networking. These sites will help your business capture sales by appealing to a wide range of potential customers.
Social media is becoming an important aspect of marketing strategies. More and more business are using social networks such as Facebook and Twitter as a means to reach their target market directly. There are numerous benefits to using Social Media as part of your marketing strategy some of which include:
YouTube is now averaging at one billion video views per day globally. In the UK alone, there is 1.25 billion views each month! YouTube is the second most popular search engine in the world after Google. It is estimated that there are 24hours worth of video uploaded every minute!
Social media marketing is the most direct way for companies to access customers opinions and insights into life, their business and whatever else they want to know about their consumer. With this, means access to positive and negative feedback. This kind of information is very helpful as it helps you…
Social media marketing is a form of internet marketing that uses social networks to communicate and assist in branding a business or user. Social media describes online platforms that allow for activities such as social interaction, content upload, pictures and videos and audio such as podcasts etc.
First of all, for anyone who doesn’t know, Instagram is a new social network centred around the premise of sharing classy looking photos with your followers instantly. Basically, you open the app, take a photo, choose an effect and then click ok, and your photo is live on Instagram right…
The web is such a large place with so much information and sometimes it can help to have a tour guide.Google have announced the introduction of ‘Google +1‘ as sometimes it’s easier to find what you’re looking for if someone you know has already found it. Google +1 is Google’s…
Want to get your company in front of potential customers? A key approach to this is to give them information that interests them, but how will we know that? Today we are going to discuss 5 ways to help you determine the type of content your customers are looking for.…
Maximise your social media strategy this Christmas and take advantage of the business opportunities in your market. Some tips that might help: Write relevant, compelling content Don’t just post for the sake of it. Provide information that will offer value to your clients. Teach them something new, that is relevant…