5 Top Tips to Convert Your Website Visitors into Paying Customers
Following on from our last article ‘How to Increase Website Traffic’ we will explore some of the basic elements required to turn this traffic into paying customers. The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to […]
How To Increase Website Traffic
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website. So how do your drive high quality traffic to your website. Read some […]
Google AdWords for Small Businesses
When it comes to promoting your business services or products on line, this is achievable for small businesses using Google AdWords. Small businesses can even tackle the big guns in their industry for an achievable budget on this platform. By setting up an AdWords account correctly, even a small budget can yield impressions and clicks […]
Check Out 5 Standout Changes To Twitter Layout
This week brought the first of the changes of the new face of Twitter, the steadily emerging powerhouse of Social Media. Tuesday saw the initial roll-out of the redesign changing its image dramatically. Twitters new design resembles an older layout of its main competitor Facebook and appears to be placing more of the emphasis on […]
How to increase Ecommerce Sales and Traffic
Do you want more online sales? Are you thinking of setting up an ecommerce store for your business or do you already have one that is not delivering to its potential? Are you wondering how you should set up your ecommerce site so it can maximise every website visitor, every sales opportunity? Is your site […]
Content Marketing in 2014
Last year we learned that content was a big deal in order to rank in Google search and this year nothing has changed. In fact, it has become even more important. We see that Google is ranking content that people are sharing and discussing. So when you are devising content, ask yourself is your information […]
Maximise Your Business Potential On The Web In 2014
As we approach a new year, don’t fall back into the old habits of hoping that you will get better results without having made any changes. If you want to see brilliant results, devise a brilliant action plan that will drive your online business forward for 2014. Set out some clear business objectives and define […]
What is your Social Media Strategy this Christmas?
Maximise your social media strategy this Christmas and take advantage of the business opportunities in your market. Some tips that might help: Write relevant, compelling content Don’t just post for the sake of it. Provide information that will offer value to your clients. Teach them something new, that is relevant and that will help them […]
Cyber Monday – Busy day for online retailers expected.
Cyber Monday (sometimes called Mega Monday) has now become one of the busiest shopping days of the year with savy retailers using this day to highlight sales and discounts available online, as well as coming out with some creative marketing ideas to get us to spend our money and avail of all these limited time […]
What does the Google Hummingbird update mean for your web strategy?
In September 2013 Google announced the biggest update to its search algorithm in over a decade. The update is called Hummingbird and it is the third update in around 18 months after the Penguin and Panda updates. Although many sites felt the effects of Penguin and Panda, these two updates were just tweaks to an […]