Bord Bia Announce Marketing Support Package

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Bord Bia Marketing Support Package

Bord Bia has announced it has released a Marketing Support Package to 250 client companies to the value of over €2million.

This Marketing Support Package has been awarded in an effort to support Irish companies experiencing difficulties in the wake of COVID-19. Eligible businesses included food, drink and horticulture (edible and amenity) producers, who are client companies of Bord Bia, with a turnover greater than €100,000 and less than €25m in 2019.

“Our goal is to ensure that the Irish food and drinks industry has ready access to every support Bord Bia can provide in order to navigate the change brought about by this crisis,” said Tara McCarthy, CEO of Bord Bia, at the openin of the grant application process.

The Marketing Support Package will cover 70% of approved expenditure for these companies, up to a specified limit and up until December 2020. The awarded companies went through an application process and have already been notified. The Marketing Support Package covers activities such as:

  • Website design
  • Development of E-Sales/Marketing and On-Line activities
  • Purchase of published reports and market information
  • Marketing consultancy costs
  • Design and origination of POS material
  • Design of packaging, labels and brochures
  • Quality Consultancy
  • Quality Training and Audit Costs
  • Nutritional analysis
  • Market research visit
  • Participation at trade fairs and exhibitions and related costs
  • In store tastings

If your business has been awarded a grant and you are looking at the best ways to maximise your Marketing Support Package, talk to our Digital Marketing experts here at WebResults. Call us for a no-obligation chat, or fill out our contact form and we will call at a time convenient to you.

Don’t let the grant go to waste and make your money work for you.

Full Press Release available at bordbia.ie.