Google Introduces Country-Specific Fees
Last week, Google announced that it is introducing extra charges, also known as country-specific fees, for advertisers in the UK, Turkey and Austria. These charges are effective from the 1st of November 2020. But why? And what does this mean for advertisers in these countries? We’ve delved into it for you, so read on and […]
Enterprise Ireland Online Retail Scheme
What is the Enterprise Ireland Online Retail Scheme? The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities. The grant covers 80% of the costs of the proposed activity. So for example, if your proposed activities are quoted as […]
What Is The Digital Mentor Programme?
Over the last 15+ years, we have designed and redesigned our Digital Mentor Programme to meet the ever-changing needs of businesses. The Digital Mentor Programme is plan of action that consists of four pillars: Support Structure Accountability Results WebResults works with your business to devise a relevant digital marketing strategy based on your business objectives […]
Web Analytics Explained
Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. Web analytics tracks so many different types of website data […]
How Do SEO And SEM Work Together?
We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads? However, investing in both SEO and PPC advertising (also known as […]
5 Top Tips to Convert Your Website Visitors into Paying Customers
Following on from our last article ‘How to Increase Website Traffic’ we will explore some of the basic elements required to turn this traffic into paying customers. The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to […]
5 Top Tips to Convert Your Website Visitors into Paying Customers
Following on from our last article ‘How to Increase Website Traffic’ we will explore some of the basic elements required to turn this traffic into paying customers. The primary goal for any website is to convert visitors into customers, it is also essential to raise brand awareness, improve your search rankings and drive traffic to […]