Google Introduces Country-Specific Fees

Google Country Specific Fees

Last week, Google announced that it is introducing extra charges, also known as country-specific fees, for advertisers in the UK, Turkey and Austria. These charges are effective from the 1st of November 2020. But why? And what does this mean for advertisers in these countries? We’ve delved into it for you, so read on and […]

Enterprise Ireland Online Retail Scheme

Enterprise Ireland Online Retail Scheme

What is the Enterprise Ireland Online Retail Scheme? The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities. The grant covers 80% of the costs of the proposed activity. So for example, if your proposed activities are quoted as […]

PPC trends – 4 things to expect in 2020

  As you are probably aware, Google love to keep us on our toes! It is important to keep on top of these changes in order to make sure you are getting maximum from Google. Here are 4 trends that we believe will become more prominent in 2020.   Much more Automation in Google Ads […]

How Do SEO And SEM Work Together?

SEO SEM Searches

We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads? However, investing in both SEO and PPC advertising (also known as […]

GDPR and Email Marketing (Storing Email Contacts & Communication)

GDPR and Email Marketing (Storing Email Contacts & Communication) Email Marketing and how it will be affected by GDPR Many businesses are unsure of how they should approach GDPR and managing their contacts. Do you need to ask your contacts to take the action to ‘opt in’ to receive further communication, or if it is […]

Make Your Website GDPR Compliant

WHAT IS THE GDPR? The General Data Protection Regulation (GDPR) is a new EU regulation aimed at helping to strengthen data protection for EU citizens and residents both within the EU and the wider world. Anyone who collects and processes personal data (defined by the GDPR as a Data Controller) will be required to comply […]

6 Ways To Dramatically Improve Your ROI from Google AdWords in 2018

return on investment, google Adwords 2018

Google AdWords like many activities, if set up correctly with clear business objectives in mind, can be highly successful in driving revenue.In depth research, careful planning and setting up the campaigns using a logical structure that best suits the desired outcome, will drive return on investment. Too many times businesses set up campaigns without really […]

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