Web Analytics Explained
Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. Web analytics tracks so many different types of website data […]
Web Analytics Segmentation Tips
With so much data available, how do you know which is useful to you? One of the greatest ways to get information about your customers is to segment them into different groups. Here are some great ways to segment your customers:
Common Mistakes On Google Analytics
Web Analytics implementations are important to the running of your analytics, if you are not organised with it you can so easily lose data because of it. The first thing any analytics campaign must set up is a place to test changes made t to settings. It is key to track changes made so that you can […]
5 Ways To Make Google Analytics Benefit You
Google Analytics is a free product that tracks your website and gives detailed statistics about visitors to your website. For example, Analytics can show you how exactly people found your website, how they navigated around it, and how you can enhance their overall visitor experience. This information can help you improve your websites return on […]
Tips for using Google Analytics
On the web today, it’s highly important, and profitable, to know a little bit about the traffic on your website. If you can know how much web traffic you have, what they do on your site, what your conversion rates are, and other related information, you’ll be able to better optimise your site to receive […]
How to add Google Analytics Tracking code to your site
Implementing this correctly is important to ensure that all site visitors’ activities are tracked correctly. Please follow the steps outlined below by Google to ensure this is implemented correctly.
Obtaining Google Analytics Tracking Code
Having Google Analytics set up on you website is imperative to obtain details statistics about visitors, check out article ‘5 Ways to make Google Analytics Benefit You’ for further information on this. The setting up of Google Analytics Tracking Code is extremely important as if it is not carried out correctly your website may not […]
How to Link Google AdWords and Google Analytics Accounts
One of the most important parts of linking Google Analytics and Google AdWords is to make sure that you’re using the same Google Account email address for both your Analytics and AdWords accounts, and that the AdWords login email address has Admin access for the Analytics account.
How To Make Use Of Big Data
It is estimated that around 10% of marketers think that their analytics are useful. The issue with analytics is not how useful they are, but how they are being made use of. If you do not use them properly, then they will not give you the best return that they can.
Optimising Your Social Media Publishing
Optimizing your social content is a relatively new concept, but as any marketer knows, statistics go hand in hand with any website or social media page. When you collect enough data, statistics show us that our users behave in measurable patterns.