Google Introduces Country-Specific Fees
Last week, Google announced that it is introducing extra charges, also known as country-specific fees, for advertisers in the UK, Turkey and Austria. These charges are effective from the 1st of November 2020. But why? And what does this mean for advertisers in these countries? We’ve delved into it for you, so read on and […]
Web Analytics Explained
Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. Web analytics tracks so many different types of website data […]