How To Manage Multiple Locations For Your Business On Facebook?
We are frequently asked by businesses with multiple locations or branches how best to structure their Facebook presence. To address their key concerns, we have compiled answers to their key questions, as follows: Whats the best strategy for managing multiple locations on Facebook? Like any digital activity, the key is to establish which strategy will […]
The Importance Of Remarketing Audiences In Google Ads
Remarketing has consistently proven to be an effective way of driving conversions and closing potential customers. In fact, according to ABTasty.com, retargetting ads typically have 10x higher click through rate than your average Display ads, and the visitors that come to your website via those ads are 70% more likely to convert. What is remarketing? […]
What Have We Learned in Digital Marketing In 2020 & What Will Be Important In 2021?
After a year of complete upheaval both in the business world and our personal lives, changes in consumer behaviors, businesses and their associated digital marketing strategies will have a lasting impact. Not only has the messaging changed but also product and services and how they are delivered. So what is important in Digital Marketing for […]
PPC Trends To Expect in 2021
This year has been unpredictable, to put it mildly. However, the digital advertising space has held strong and, as such, PPC saw an increase in budget across both B2B and B2C markets. After the initial shock at the end of the first quarter, normal business resumed and companies invested heavily in their digital operations to […]
Improve Your Google Ads Visitor Quality
Google Ads, if set up correctly and aligned with your business objectives, can have a huge impact in terms of driving revenue for your business. The key to success with Google Ads is to ensure you are getting the right kind of visitor/potential customer onto your website. To achieve this involves research, careful planning and […]