The Importance Of Remarketing Audiences In Google Ads
Remarketing has consistently proven to be an effective way of driving conversions and closing potential customers. In fact, according to ABTasty.com, retargetting ads typically have 10x higher click through rate than your average Display ads, and the visitors that come to your website via those ads are 70% more likely to convert. What is remarketing? […]
Improve Your Google Ads Visitor Quality
Google Ads, if set up correctly and aligned with your business objectives, can have a huge impact in terms of driving revenue for your business. The key to success with Google Ads is to ensure you are getting the right kind of visitor/potential customer onto your website. To achieve this involves research, careful planning and […]
Enterprise Ireland Online Retail Scheme
What is the Enterprise Ireland Online Retail Scheme? The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities. The grant covers 80% of the costs of the proposed activity. So for example, if your proposed activities are quoted as […]
Bord Bia Announce Marketing Support Package
Bord Bia has announced it has released a Marketing Support Package to 250 client companies to the value of over €2million. This Marketing Support Package has been awarded in an effort to support Irish companies experiencing difficulties in the wake of COVID-19. Eligible businesses included food, drink and horticulture (edible and amenity) producers, who are […]
Google Distributes Google Ads Credits During COVID-19 Crisis
Google has pledged to support its SME advertising community worldwide by distributing $340m of Google Ads credits in the coming weeks. The credits will be given to those who set up their Google Ads account on or before the 1st of January 2019. The search giant said: “Small and medium-sized businesses are the backbone of […]
Drive Your Online Business Sales Revenue Remotely
Working remotely as a result of Covid-19? Use focused digital marketing activities to drive sales and combat slumping revenue. You may find yourself working remotely and feel restricted in terms of how to combat slumping revenue and sales and whether your job or livelihood will remain intact. One huge positive is the fact we are […]
What does a PPC agency do? – Here are 5 things a PPC agency should do for your business.
A PPC agency is there to take all the weight of Pay Per Click ads off your shoulders, and this is not just exclusively setting up a Google Ads campaign for you. It should include all of the ad strategies, design, SEO and the constant analysis of how your ads are performing. Agencies will do […]
PPC trends – 4 things to expect in 2020
As you are probably aware, Google love to keep us on our toes! It is important to keep on top of these changes in order to make sure you are getting maximum from Google. Here are 4 trends that we believe will become more prominent in 2020. Much more Automation in Google Ads […]
All getting a bit too much? Here are 3 reasons why you should consider outsourcing your Google Ads management.
Managing your Google Ads takes time and dedication. As you grow, this workload is only going to get bigger and bigger. So, maybe it’s time to outsource it to a dedicated Google Ads company such as WebResults. Here are some things to keep an eye on if you want to maximise your ROI. […]
How Do SEO And SEM Work Together?
We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads? However, investing in both SEO and PPC advertising (also known as […]