GDPR and Email Marketing (Storing Email Contacts & Communication)
GDPR and Email Marketing (Storing Email Contacts & Communication) Email Marketing and how it will be affected by GDPR Many businesses are unsure of how they should approach GDPR and managing their contacts. Do you need to ask your contacts to take the action to ‘opt in’ to receive further communication, or if it is […]
Make Your Website GDPR Compliant
WHAT IS THE GDPR? The General Data Protection Regulation (GDPR) is a new EU regulation aimed at helping to strengthen data protection for EU citizens and residents both within the EU and the wider world. Anyone who collects and processes personal data (defined by the GDPR as a Data Controller) will be required to comply […]
6 Ways To Dramatically Improve Your ROI from Google AdWords in 2018
Google AdWords like many activities, if set up correctly with clear business objectives in mind, can be highly successful in driving revenue.In depth research, careful planning and setting up the campaigns using a logical structure that best suits the desired outcome, will drive return on investment. Too many times businesses set up campaigns without really […]
The Importance Of Optimised Landing Pages For AdWords Campaigns
Many AdWords ads direct visitors to their company’s homepage on their website. Landing on the homepage of a site can be irritating to visitors as they might not instantly see the information they were searching for. This often results in a high bounce rate straight off the page which can be costly as the idea behind this approach […]
Googles Best Practices: The New AdWords Experience
Information Courtesy of Google‘s comprehensive blog post on the new AdWords Experience. The New Adwords Experience is designed to make reaching your target market significantly easier, thus increasing productivity. Read googles best practices for the new AdWords experience below: 1. No Changes To AdWords Management Campaign management is the same, your AdWords experience is just […]
What are Negative Keywords?
Negative Keywords are a core aspect of any keyword list and can help improve performance of your PPC campaign. Adding a negative keyword to your ad group or campaign means that your ads won’t show for searches containing that term. This allows you to focus your ad to target exactly the searches that will bring […]
Adwords – Tips on Improving Your Quality Score
What is Quality Score within AdWords? The Quality Score is the rating Google give regarding the quality & relevance of both your KeyWords & AdCopy. It is used to determine CPC (Cost Per Click) & is multiplied by your max bid to determine an ad rank within the auction process. It’s important to ensure that your […]
Tips To Make PPC A Success
Pay-per-click campaigns, or PPC for short, allow you to purchase clicks to your website from users who have searched for particular keywords on the Internet. Generally speaking, you’ll be driving traffic using this method to some website that will be making you money, so you’ll have an initial investment in the money you’re paying for your traffic, and […]
Conduct Your Own PPC Audit In 5 Minutes
A quick PPC audit can help you to see if your advertisements have issue you are unaware of, so therefore are great to do to make sure you are getting the best ROI you can get. There are only 5 simple steps to a PPC audit and here they are with a brief explanation of […]
Google AdWords New Expanded Text Ads – Best Practice For Implementation
Google launched its new expanded text ads format in 2016, allowing a 2nd Headline & a longer description. AdWords will continue to accept new “traditional” text ads up until Jan 31st, 2017. After Jan 31st, your existing standard text ads will continue to run along with the new expanded text ads, but you will be no […]