Web Analytics Explained
Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. Web analytics tracks so many different types of website data […]
What does a PPC agency do? – Here are 5 things a PPC agency should do for your business.
A PPC agency is there to take all the weight of Pay Per Click ads off your shoulders, and this is not just exclusively setting up a Google Ads campaign for you. It should include all of the ad strategies, design, SEO and the constant analysis of how your ads are performing. Agencies will do […]
PPC trends – 4 things to expect in 2020
As you are probably aware, Google love to keep us on our toes! It is important to keep on top of these changes in order to make sure you are getting maximum from Google. Here are 4 trends that we believe will become more prominent in 2020. Much more Automation in Google Ads […]
All getting a bit too much? Here are 3 reasons why you should consider outsourcing your Google Ads management.
Managing your Google Ads takes time and dedication. As you grow, this workload is only going to get bigger and bigger. So, maybe it’s time to outsource it to a dedicated Google Ads company such as WebResults. Here are some things to keep an eye on if you want to maximise your ROI. […]
Google AdWords New Expanded Text Ads – Best Practice For Implementation
Google launched its new expanded text ads format in 2016, allowing a 2nd Headline & a longer description. AdWords will continue to accept new “traditional” text ads up until Jan 31st, 2017. After Jan 31st, your existing standard text ads will continue to run along with the new expanded text ads, but you will be no […]
Google AdWords for Small Businesses
When it comes to promoting your business services or products on line, this is achievable for small businesses using Google AdWords. Small businesses can even tackle the big guns in their industry for an achievable budget on this platform. By setting up an AdWords account correctly, even a small budget can yield impressions and clicks […]