Google Base Optimization
Google Base happens to be the only shopping search engine which allows merchants to define their own attributes (optional fields).
Google Changes that affect SEO
Google is continuously making changes and evolving to try and improve how it works for searches. Google Search Results have changed significantly over the last 3 months particularly on how search results are displayed. Here we discuss one of Google’s most recent changes that will significantly affect SEO and offer advice to ensure you are […]
Why the Meta Description Tag is so important?
Although keywords / phrases used in your Meta Description tag may not affect your page’s ranking in the search engines, this tag is really important in your overall SEO and even social marketing campaigns.
The Truth About PageRank
When someone refers to PageRank, they are in fact referring to an algorithm itself and then also the score given to each page as a result of this algorithm. PageRank is largely the reason why Google is more successful than the other nine search engines. Google were not the first to look at links by […]
The Importance of Backlinks
If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term“backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some […]
Keyword Difficulty
The wise choice of the right keywords you will optimize for is the first and crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your (or your client’s) money and time. There are many ways to […]
How To Increase Website Traffic
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website. So how do your drive high quality traffic to your website. Read some […]
Content Marketing in 2014
Last year we learned that content was a big deal in order to rank in Google search and this year nothing has changed. In fact, it has become even more important. We see that Google is ranking content that people are sharing and discussing. So when you are devising content, ask yourself is your information […]