Enterprise Ireland Online Retail Scheme
What is the Enterprise Ireland Online Retail Scheme? The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities. The grant covers 80% of the costs of the proposed activity. So for example, if your proposed activities are quoted as […]
Web Analytics Explained
Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. Web analytics tracks so many different types of website data […]
How Do SEO And SEM Work Together?
We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads? However, investing in both SEO and PPC advertising (also known as […]
How To Increase Website Traffic
You have just got your new website and now you find yourself waiting for the influx of traffic followed by all those new leads or orders. Unfortunately, a shiny new website is no guarantee of any sort of traffic to your website. So how do your drive high quality traffic to your website. Read some […]
Content Marketing in 2014
Last year we learned that content was a big deal in order to rank in Google search and this year nothing has changed. In fact, it has become even more important. We see that Google is ranking content that people are sharing and discussing. So when you are devising content, ask yourself is your information […]