Greasing the Purchase Funnel With Consumer Research
Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust had a tough road ahead. The exuberance at the turn of the millennium was a distant memory, and going forward, transparency and accountability would be the law of the land. The biggest shops with the swankiest offices would […]
What Google Analytics New Social Reports Offer & What They Can’t
When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism for more than 400 sources of social media data (including the most familiar […]
SEO Analytical Tools – Sheer SEO
Sheer SEO is a useful SEO Analytical Tool that can be used by website owners and SEO professionals …and it’s free up to a point. I find this to be the easiest way of quickly assessing who is linking to a website and how valuable the links are, i.e. what PageRank boost does each link […]
Google Analytics – Out with the old, in with the New
One of the most common question circulating social media, forums and email is still “How do I get insights about Google Analytics data?” Many people have Google Analytics accounts for years, but they look only at page views or the number of visitors they get. In doing so they are bypassing a huge amount of […]
How to Track Social Media with Google Analytics
Firstly to implement tracking of your social media activity you must have a fully functional Google Analytics account set up. You will also need to embed a tracking code into your content; if you are unfamiliar with this process we have articles on obtaining a tracking code and adding the code to your site. Once […]
Best Analytics Tools
In any web-based business model, often the most difficult part is being able to measure progress. It´s impossible to see your actual customers whenever you´re online in the same way you would with a more traditional, physical business. How, then, can you measure their reaction to your online store front? How can you determine how […]
Adding Secondary Dimensions To Your Google Analytics
Google Analytics is a great product for website owners, it’s simple to use and free which doesn’t come often in this day and age. There is so much information available, but most people barely use the data available at all. Secondary Dimensions is a feature available on GA, and here is a bit more information […]
Defining Funnels in Google Analytics
After you’ve set up a goal and entered your goal information, you can define a funnel if you’ve selected a ‘URL Destination’ goal type. A funnel represents the path that you expect visitors to take on their way to converting to the goal. Please follow the steps outlined by Google to create your funnel:
How to Create Goals in Google Analytics
Before setting up goals in Analytics Google suggest that you ensure you have clarified the following:
What are Goals and Funnels in Google Analytics?
Goals Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Google has provided other examples of good conversion goals: