PPC Trends To Expect in 2021
This year has been unpredictable, to put it mildly. However, the digital advertising space has held strong and, as such, PPC saw an increase in budget across both B2B and B2C markets. After the initial shock at the end of the first quarter, normal business resumed and companies invested heavily in their digital operations to […]
Template for Google Ads Article
Google Ads extensions can increase your CTR by up to 20% according to Google. So why aren’t you using them? Or if you are, are you using them to their maximum potential? Extensions effectively give you more space on the search results page. It gives you the opportunity to make your ad as relevant as […]
Digital Strategy Article Template
After a year of complete upheaval both in the business world and our personal lives, changes in consumer behaviors, businesses and their associated digital marketing strategies will have a lasting impact. Not only has the messaging changed but also product and services and how they are delivered. So what is important in Digital Marketing for […]
Improve Your Google Ads Visitor Quality
Google Ads, if set up correctly and aligned with your business objectives, can have a huge impact in terms of driving revenue for your business. The key to success with Google Ads is to ensure you are getting the right kind of visitor/potential customer onto your website. To achieve this involves research, careful planning and […]
Sign up for “7 Days, 7 Fast Track Google Ads Strategies To Make Your Business Thrive In 2021”
Free “No Obligation” Google Ads Audit We will come back with at least 3 recommendations on how to improve your performance Request Review Book a Chat to discuss your Google Ads Objectives and Challenges Book Now Sign up for our “7 Days, 7 Fast Track Google Ads Strategies you can’t afford to ignore, to ensure […]
The 10 Key PPC KPIs To Use When Assessing Your Google Ads Performance
Here are the 10 key PPC KPIs to use. 1. Clicks: How many people clicked on your ad. If your ads are not getting clicks, you are using the wrong keywords or your ads are not compelling enough. These 3 factors are the key to the success of your campaign, as without clicks […]
The Top Google Ad Extensions To Optimise Your Campaigns
Google Ads extensions can increase your CTR by up to 20% according to Google. So why aren’t you using them? Or if you are, are you using them to their maximum potential? Extensions effectively give you more space on the search results page. It gives you the opportunity to make your ad as relevant as […]
Google Introduces Country-Specific Fees
Last week, Google announced that it is introducing extra charges, also known as country-specific fees, for advertisers in the UK, Turkey and Austria. These charges are effective from the 1st of November 2020. But why? And what does this mean for advertisers in these countries? We’ve delved into it for you, so read on and […]
Enterprise Ireland Online Retail Scheme
What is the Enterprise Ireland Online Retail Scheme? The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities. The grant covers 80% of the costs of the proposed activity. So for example, if your proposed activities are quoted as […]
Bord Bia Announce Marketing Support Package
Bord Bia has announced it has released a Marketing Support Package to 250 client companies to the value of over €2million. This Marketing Support Package has been awarded in an effort to support Irish companies experiencing difficulties in the wake of COVID-19. Eligible businesses included food, drink and horticulture (edible and amenity) producers, who are […]