The Importance Of Remarketing Audiences In Google Ads
Remarketing has consistently proven to be an effective way of driving conversions and closing potential customers. In fact, according to ABTasty.com, retargetting ads typically have 10x higher click through rate than your average Display ads, and the visitors that come to your website via those ads are 70% more likely to convert. What is remarketing? […]
What Have We Learned in Digital Marketing In 2020 & What Will Be Important In 2021?
After a year of complete upheaval both in the business world and our personal lives, changes in consumer behaviors, businesses and their associated digital marketing strategies will have a lasting impact. Not only has the messaging changed but also product and services and how they are delivered. So what is important in Digital Marketing for […]
Digital Strategy Article Template
After a year of complete upheaval both in the business world and our personal lives, changes in consumer behaviors, businesses and their associated digital marketing strategies will have a lasting impact. Not only has the messaging changed but also product and services and how they are delivered. So what is important in Digital Marketing for […]
Improve Your Google Ads Visitor Quality
Google Ads, if set up correctly and aligned with your business objectives, can have a huge impact in terms of driving revenue for your business. The key to success with Google Ads is to ensure you are getting the right kind of visitor/potential customer onto your website. To achieve this involves research, careful planning and […]
Google Introduces Country-Specific Fees
Last week, Google announced that it is introducing extra charges, also known as country-specific fees, for advertisers in the UK, Turkey and Austria. These charges are effective from the 1st of November 2020. But why? And what does this mean for advertisers in these countries? We’ve delved into it for you, so read on and […]
Google Distributes Google Ads Credits During COVID-19 Crisis
Google has pledged to support its SME advertising community worldwide by distributing $340m of Google Ads credits in the coming weeks. The credits will be given to those who set up their Google Ads account on or before the 1st of January 2019. The search giant said: “Small and medium-sized businesses are the backbone of […]
Drive Your Online Business Sales Revenue Remotely
Working remotely as a result of Covid-19? Use focused digital marketing activities to drive sales and combat slumping revenue. You may find yourself working remotely and feel restricted in terms of how to combat slumping revenue and sales and whether your job or livelihood will remain intact. One huge positive is the fact we are […]
PPC trends – 4 things to expect in 2020
As you are probably aware, Google love to keep us on our toes! It is important to keep on top of these changes in order to make sure you are getting maximum from Google. Here are 4 trends that we believe will become more prominent in 2020. Much more Automation in Google Ads […]