Tag Archive for: Google Analytics

What Is The Digital Mentor Programme?

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webresults digital mentor programme

Over the last 15+ years, we have designed and redesigned our Digital Mentor Programme to meet the ever-changing needs of businesses. 

The Digital Mentor Programme is plan of action that consists of four pillars:

  • Support
  • Structure
  • Accountability
  • Results 

WebResults works with your business to devise a relevant digital marketing strategy based on your business objectives and market. We then identify KPIs that are aligned with the results you want to see from your business’ marketing activities. We work with staff within your business to execute the digital marketing tasks, with agreed timelines and build the roadmap to achieve success.

webresults online coaching

 

How long does the Digital Mentor Programme last?

The Digital Mentor Programme runs for a minimum of 6 months, though many of our clients are still with us after several years. You stay as long as you are getting results and learning.  It involves setting out clear daily/weekly tasks and having phone or email support as you work through these tasks. We then schedule regular calls to track progress, monitor performance, set out tasks and next steps ensuring progression for the individual and growth for the organisation.

How does it work?

The programme commences with a fact-finding session over the phone where we set out to understand your business objectives and your team’s goals. We look at your existing profile on the web, establish what needs to be done in order to achieve your objectives and set out an action plan and roadmap to ensure we see success within the given time frame. We then go through this with you in detail and agree realistic timelines with you.

 

Our programme management system ensures you have full visibility on all tasks and time spent by both us at WebResults and your team, and it is always clear what tasks remain outstanding and what is completed, including the time each task took. It ensures that the time is being best spent on where you can get the best results. The latest versions of all shared files and information are also stored in this same system, providing easy access to all materials all the time.  

What areas will I focus on?

The programme focuses mainly on SEO, social media marketing and analytics, but is adapted to use the activities that are most relevant and important to achieve your digital marketing business objectives and your market. Google Ads is not included as part of the programme, ask us about our Google Ads Management services if you would like more info.

Digital Mentor Programme

This structured, measurable and transparent programme brings the digital marketing skills and expertise your business needs, in-house, to deliver ROI and the best results in your marketplace.

 

The Covid-19 pandemic presents huge challenges for many businesses, not just to drive revenue but also to manage teams remotely. The digital mentor programme is adapted to enable your business to build your profile, drive new leads or sales where your best revenue potential exists, using a proven structure. We have over 20 years business experience and digital marketing experience and will help you rethink your digital marketing strategy and put the most effective measures in place for your business to survive and thrive. Talk to us today and give your business a kick start through our Digital Mentor Programme.

Drive Your Online Business Sales Revenue Remotely

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Working From Home Drive Sales

Working remotely as a result of Covid-19? Use focused digital marketing activities to drive sales and combat slumping revenue.

You may find yourself working remotely and feel restricted in terms of how to combat slumping revenue and sales and whether your job or livelihood will remain intact. 

One huge positive is the fact we are living in a world where we can work, communicate and sell online.

Consider the following ways to boost your businesses profile, sales and conversions (such as contact form completions, brochure requests, call back requests) through digital activities.

Working From Home Drive Sales

Build Your Brand Awareness

Before focusing on driving your sales, establish your business as a trusted seller/service provider in its space.

This does not just mean investing in paid ads on Google and social media. It requires you to ensure that your website is adhering to SEO best practices. It means you need to create relevant compelling content and distribute it frequently, whether that’s videos, blog posts, images, podcasts or whatever formats your customers like to consume media. It means spending time daily “social listening” to understand your potential customers’ issues, motivations & behaviours and jumping in on that conversation in an authentic way.

Having the best website in the world with the best UX is rendered null and void if nobody knows who you are. There are a range of digital tools & activities to help build brand awareness online. Invest the time and you will reap the rewards.

Email Marketing

Email has consistently proven itself to be the highest returning channel of digital marketing. A 2019 study by the DMA found that for every $1 spent on email marketing (eg. lead generation, email automation platform subscription etc.), there was an average return of $42.

On top of the massive potential for return, email marketing allows you to exert the most control. You are responsible for generating the high quality leads (in a GDPR-compliant way). This means you can build relationships with those leads. You communicate directly with your customers and can inform them of sales, discounts or some behind-the-scenes stories. You are not at the mercy of algorithms and you will always own that email list.

If you connect your email marketing automation platform (eg. Mailchimp) with your CRM and/or eCommerce platform, this means you can segment your list and send customers highly relevant content/discounts based on their purchase behaviour. This is vital to keeping your email list engaged and will lead to a lower Cost Per Acquisition too.

Email Marketing Drive Sales

Search Ads

Search ads capture your customers at a different stage in the buying process. The first of which is the “awareness” stage, the importance of which we have already discussed.

Next up is the “consideration” stage, and this is where search ads really shine. If a customer has taken to Google to search for a specific product or service, this means they have moved on to the consideration stage. Search ads will allow you to firstly appear at or near the top of the search results page. Secondly, search ads allow you to drive highly relevant traffic to highly relevant landing pages. Finally, if your website is fast, your landing pages relevant and your UX in good order, this will dramatically increase your chances of a website visitor converting there and then.

As search ads are usually charged on a Cost Per Click model, with clear adcopy, you will only pay for traffic that is interested in your product or service.

Google Shopping

If your business sells physical products online, Google Shopping will drive intent based shoppers.

Google Shopping ads now drive 76.4% of retail search ad spend, generating 85.3% of all clicks on Adwords or Google Shopping campaign ads. Long story short, you need Google Shopping if you’re an eCommerce business.

The integration of Google Shopping and your website/eComm platform is often what puts businesses off venturing into this territory, but many of these platforms provide out-of-the-box integrations. You can also hire an agency or developer to take care of this for you and to ensure that your data feed is optimised. However you decide to approach it, Google Shopping is well worth implementing.

Try a range of channels

When it comes to online shopping, it typically takes 3-5 “touchpoints” for a visitor to convert. Therefore, it is important to identify who your customers are, where they spend their time online and direct your time, money and efforts there.

Analytics and insights are crucial to be able to gauge where you are getting the most return, so you should be digging into these at least twice a week. Look at what pages have the lowest bounce rate/highest time on page, and where your traffic is coming from. Check the demographic info and also the interest category and in-market reports, all of which are available on Google Analytics and most analytics packages. Knowledge is your competitive advantage, so gather as much of it as you can and use it to build a profile of your customers.

Remember, technology can and will help you prevail in this time of uncertainty, particularly when it comes to marketing and sales. Capitalise on the resources available, and you will continue to prosper. 

If you need a helping hand along the way, contact Webresults and let us help you bring your business to the next level. Call us or fill in our contact form today.

Web Analytics Explained

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Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. 

Web analytics tracks so many different types of website data and analysing these will help you to make informed decisions on website design and optimization, and ultimately maximises your return on investment (ROI). 

Some of these are:

Page Views: Called ‘hits’ or impressions a lot of the time. This metric will show you the amount of times your site has been viewed within a certain timeframe.

Entry and Exit Page: This will show you what page a visitor landed on and what page they left your site from. It is a good metric to look at as it may help you understand why people are leaving your site.

Bounce Rates: This is the percentage of ‘single-page’ sessions, which refers to the amount of people that visited your site but left without interacting with it.

Locations: This shows where the users are viewing your site from. It can be very useful for marketing and strategic purposes.

Device usage: This shows whether a user is viewing your site on a desktop or mobile device. Again, this can be very useful for marketing purposes, and can also indicate whether your site is mobile friendly, which is critical to modern-day internet businesses and websites.

Organic vs. Paid Sessions: This metric will show you how users got to your site, whether they clicked one of your ads or just simply found you through the Google search. This is important in terms of developing your channels and identifying where you are getting the most return.

Search Queries: This shows what people are words people are searching that bring them to your site, it is very useful when adding keywords or negative keywords. 

Users by gender or age: These metrics are both very useful for marketing as it will help you design your ads appropriately.

 

Web analytics takes out any guessing you may have done in the past and shows you exactly who is visiting your site, what they do when they are there and how they ultimately got there. Keeping track of your web analytic is so important to stay relevant and on top of your respected sector.