PPC trends – 4 things to expect in 2020
As you are probably aware, Google love to keep us on our toes! It is important to keep on top of these changes in order to make sure you are getting maximum from Google. Here are 4 trends that we believe will become more prominent in 2020. Much more Automation in Google Ads […]
6 Ways To Dramatically Improve Your ROI from Google AdWords in 2018
Google AdWords like many activities, if set up correctly with clear business objectives in mind, can be highly successful in driving revenue.In depth research, careful planning and setting up the campaigns using a logical structure that best suits the desired outcome, will drive return on investment. Too many times businesses set up campaigns without really […]
The Importance Of Optimised Landing Pages For AdWords Campaigns
Many AdWords ads direct visitors to their company’s homepage on their website. Landing on the homepage of a site can be irritating to visitors as they might not instantly see the information they were searching for. This often results in a high bounce rate straight off the page which can be costly as the idea behind this approach […]
Conduct Your Own PPC Audit In 5 Minutes
A quick PPC audit can help you to see if your advertisements have issue you are unaware of, so therefore are great to do to make sure you are getting the best ROI you can get. There are only 5 simple steps to a PPC audit and here they are with a brief explanation of […]
PPC Online Advertising – Problems and Solutions
PPC online advertising has been around for years and is continuing to grow. New advertisers are jumping on the bandwagon to run paid ads with the most popular platform continuing to be Google AdWords. There are a few problems new advertisers need to be aware of when entering into PPC online advertising.
The Importance of Landing Pages for PPC Campaigns
There is no doubt that having an appealing website that is easy to navigate around can play a role in increasing conversions. Similarly by making it as easy as possible for visitors to reach the information they are looking for will also contribute to high conversions.