Online PR & Reputation Management
Online PR involves reputation management on the web through media outlets, whereas online marketing focuses on spreading the word on services and products available for sale.
Online PR Tools
Businesspersons seek after smiles. But not all grins are genuine; not all dimples are delightful. And a successful public relations (PR) manager will use online PR tools to find out who is genuinely smiling and who is just smirking.
How Online PR is different from Online Marketing
When you first start getting serious about the idea of online marketing, you may wind up feeling a bit confused by all the different words and phrases being thrown around. You’ll hear marketing and advertising referred to as two different things, online PR is a third concept entirely, and you’ll read a lot of advice, […]
3 SEO Musts
If you only part take in 3 SEO practices, let these be them!
FAQs of the SEO World Summed Up In 8 Points
Web marketers get asked a lot of questions, and these questions are invariably the same all around the world. Below are 8 points that aim to answer the “how, what,whys” etc of SEO world.
Good Content But Still Not Ranking? See Where You Might Be Falling Short
The introduction of Google Panda and Penguin are making a lot of people step back and take a look at their website content. Ranking is now more complicated than ever, especially when you are failing to rank even with great, unique content on your site. Not only do we have to worry about this, we now need […]
Getting Past the Penguin Update
Google’s Penguin update went live on the 24th of April. This was a massive change to Google’s SERP’s (Search Engine Results Pages) designed to penalize pages using spamming tactics to improve their page rankings on Google. Some of the spamming activities that Google wanted to prevent included “Cloaking” and “Keyword Stuffing”.
How to Optimise Video Files for Search Engines
Videos are becoming increasingly important for SEO. The first step, of course is to create some interesting video content that people are going to want to watch. If people like what you’ve made enough, as with text content, they will link to it.
Finding Your Must-Have Links
Getting the balance right between having quality links directed towards your site and maintaining those inbound links is a difficult one as often these links are expected to either be reciprocated or paid for. Finding areas where we can place our links on high ranking, authoritative websites is what makes many of our days that […]
The Effect of the Penguin Update on SEO
As often happens in the wake of a major algorithmic update by Google, shockwaves have been sent across the web and some websites may find a drastic drop in their rankings. The aim of this Google update was to combat sites that were Google believes were spamming them in order to rank higher, such as: