PPC For Dummies
PPC stands for “Pay per Click”. PPC is when businesses pay an agreed amount each time their ad is clicked by a user. They are not charged when the advertisement is displayed, simply when it is clicked. Advertisers set up how much they wish to spend per click in advance, although this can be topped […]
How to Write Attractive PPC Ads
Pay Per Click Advertising success depends mainly on how effectively you write your PPC Ads. If the Ads are not compelling and attractive, then users are not going to click on you Ads. Ad Copy that is written correctly can result in higher CTR (click through rates) and increased conversion rates. We have compiled some […]
The Advantages of Advertising on Facebook
Although Google Offers highly targeted Advertising, Facebook Pay Per Click offers some unique opportunities that should also be considered when trying to reach your target market.
How to use LinkedIn for Business
Any good adwords professional will be able to tell you how LinkedIn advertising is now a must for any small to medium size business. LinkedIn is a professional social network. It allows business people to connect online with colleagues / classmates simply and quickly, converse online about similar areas of interest, find out answers from […]
Effect of PPC Ads on Organic Traffic
Website owners who are already rank well for their keywords often wonder whether it is worthwhile to also bid on these same terms on Google Adwords, wondering are the visitors who are clicking on their PPC ads people who could have been captured via the organic search results. And so was the company just paying […]
Using SiteLink Extensions in AdWords
Site link extensions are a feature in AdWords that offer you additional links to pages beyond the destination landing page in your Ad. Sitelinks can help improve the Click Through Rate and in turn the Quality Score of Ads and allow you to create an enhanced experience for searchers.
Brand Keywords – to bid or not to bid
When it comes to PPC many businesses are of the opinion that they do not need to bid on their business name, the argument being why pay for brand keywords when we rank organically for these terms. Big Brands such as Amazon and Domino’s Pizza bid on their business name even though their brands are […]
AdWords Location Extensions
Location extensions allow you to attach your business address to your ads. Location extensions can be set up quite simply by linking your AdWords Campaign to your Local Business Centre Account (Google Places). Once extensions have been set up Google will automatically match your business to a users location (or search terms) and show your […]
AdWords Editor Version 9.0
Last week Google announced the release of AdWords Editor Version 9.0 which contains both improvements to functionality as well as additional feature. All of which will help improve efficiency when managing your AdWords account. Here at WebResults.ie we are finding these updates very effective and they have made AdWords Editor more invaluable.
Common Mistakes On Google Analytics
Web Analytics implementations are important to the running of your analytics, if you are not organised with it you can so easily lose data because of it. The first thing any analytics campaign must set up is a place to test changes made t to settings. It is key to track changes made so that you can […]