Pay Per Click Advertising Tools

Pay Per Click

One of the most popular and potentially most profitable, new marketing strategies for businesses is Pay Per Click advertising. This form of advertising is online, and the defining characteristic is that businesses only pay for people clicking their ad, not simply paying for how many views there are to the ad. This helps advertisers pay […]

Why Videos On Your Site Are Great For SEO

SEO Website Video

Whether you know it or not, rich content like videos are great for a website’s SEO.  Knowing this alone may not be enough, so here are some of the benefits of video content on your website that you may not be aware of:

A Guide to Making Facebook Marketing Work for Your Business

Facebook_Marketing_Tips

Business owners know that they should be using Facebook, but many don’t know what they should be doing on it in order to drive sales or generate business. Many businesses have very active campaigns and yet they still feel they are not getting the full value out of Facebook.

The Rules of SEO

Search Engine Optimisation

People often ask online marketers the steps or rules to SEO, but because it is constantly changing thing, it is hard to give a definitive step by step guide.  That said, a few things never change, and here they are:

Facebook Update Targeting Tips

Facebook Update Tips

Most people are using social media marketing now to market their business online on channels such as Facebook.  Do you think about your Facebook status updates before you post them?  Did you know that with a bit of thought you can target your statuses to the audience that will appreciate them the most?  Here are […]

Online PR & Reputation Management

Online  PR involves reputation management on the web through media outlets, whereas  online marketing focuses on spreading the word on services and products  available for sale.

Online PR Tools

Businesspersons seek after smiles. But not all grins are genuine; not all dimples are delightful. And a successful public relations (PR) manager will use online PR tools to find out who is genuinely smiling and who is just smirking.

How Online PR is different from Online Marketing

When you first start getting serious about the idea of online marketing, you may wind up feeling a bit confused by all the different words and phrases being thrown around. You’ll hear marketing and advertising referred to as two different things, online PR is a third concept entirely, and you’ll read a lot of advice, […]

3 SEO Musts

SEO Search engine optimisation

If you only part take in 3 SEO practices, let these be them!

FAQs of the SEO World Summed Up In 8 Points

Web marketers get asked a lot of questions, and these questions are invariably the same all around the world. Below are 8 points that aim to answer the “how, what,whys” etc of SEO world.