Getting Past the Penguin Update
Google’s Penguin update went live on the 24th of April. This was a massive change to Google’s SERP’s (Search Engine Results Pages) designed to penalize pages using spamming tactics to improve their page rankings on Google. Some of the spamming activities that Google wanted to prevent included “Cloaking” and “Keyword Stuffing”.
How to Optimise Video Files for Search Engines
Videos are becoming increasingly important for SEO. The first step, of course is to create some interesting video content that people are going to want to watch. If people like what you’ve made enough, as with text content, they will link to it.
Finding Your Must-Have Links
Getting the balance right between having quality links directed towards your site and maintaining those inbound links is a difficult one as often these links are expected to either be reciprocated or paid for. Finding areas where we can place our links on high ranking, authoritative websites is what makes many of our days that […]
The Effect of the Penguin Update on SEO
As often happens in the wake of a major algorithmic update by Google, shockwaves have been sent across the web and some websites may find a drastic drop in their rankings. The aim of this Google update was to combat sites that were Google believes were spamming them in order to rank higher, such as:
How to Improve Your Presence On Your Search Engine Results Page
Google is pushing organic search results further down the page in favour of greater ad exposure and universal search, so it is really important to maximise the amount of space your website receives. We have compiled some tips on how to improve your presences on SERP’s.
SEO Checklist
SEO is not about individual tools but is about combining a set of techniques that will all work together to improve your websites performance and rankings.
Breadcrumb Trails – Make your site more Search Engine friendly
Websites do not only have once entrance which means that visitors to your website can land on a variety of pages when entering your site. This demonstrates the importance of creating a website that is user friendly. Breadcrumb trails were originally developed to help visitors navigate around a website; they can be particularly helpful on […]
Top Tips for Keyword Analysis
Several types of techniques can be used to promote an organisation’s website and build their web presence. Keyword analysis is one of the techniques and is considered to be one of the most important aspects of SEO. This research and in-depth analysis enables organisations to identify and zone in on words which are often used […]
Improve your Website Optimisation: 5 top SEO tips
The aim of any Web Marketing campaign after building a website is to work on increasing conversion rates, which is, turning visitors into customers. When a website ranks high among the search engine results, there is a continuous flow of targeted traffic.
Optimising for MSN
SEO experts often forget that there are three major search engines. While there is no doubt that Google is the number one with the most searches and Yahoo! manages to get about a quarter of the market, MSN has not retired yet. It holds about 10-15 percent of the searches (according to some sources even […]