Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. Web analytics tracks so many…
With so much data available, how do you know which is useful to you? One of the greatest ways to get information about your customers is to segment them into different groups. Here are some great ways to segment your customers:
Web Analytics implementations are important to the running of your analytics, if you are not organised with it you can so easily lose data because of it. The first thing any analytics campaign must set up is a place to test changes made t to settings. It is key to track changes…
Google Analytics is a free product that tracks your website and gives detailed statistics about visitors to your website. For example, Analytics can show you how exactly people found your website, how they navigated around it, and how you can enhance their overall visitor experience. This information can help you…
On the web today, it’s highly important, and profitable, to know a little bit about the traffic on your website. If you can know how much web traffic you have, what they do on your site, what your conversion rates are, and other related information, you’ll be able to better…
Implementing this correctly is important to ensure that all site visitors’ activities are tracked correctly. Please follow the steps outlined below by Google to ensure this is implemented correctly.
Having Google Analytics set up on you website is imperative to obtain details statistics about visitors, check out article ‘5 Ways to make Google Analytics Benefit You’ for further information on this. The setting up of Google Analytics Tracking Code is extremely important as if it is not carried out…
One of the most important parts of linking Google Analytics and Google AdWords is to make sure that you’re using the same Google Account email address for both your Analytics and AdWords accounts, and that the AdWords login email address has Admin access for the Analytics account.
It is estimated that around 10% of marketers think that their analytics are useful. The issue with analytics is not how useful they are, but how they are being made use of. If you do not use them properly, then they will not give you the best return that they…
Optimizing your social content is a relatively new concept, but as any marketer knows, statistics go hand in hand with any website or social media page. When you collect enough data, statistics show us that our users behave in measurable patterns.
Social media analytics can be a bit awkward, but needs to be reviewed frequently by people who understand what they are doing and the data they deal with. It is useful, but needs to be handled with care. Like all things, reading social media analytics doesn’t have steps and must…
Web Analytics is so important to monitoring how your business is doing. This article is a refresher course on the world of web analytics, so for those of you who have forgotten the 10 rules, here they are:
Web analytics is the measurement, collection and analysis of data relating to your internet website, online campaign, social media, mobile media or advertising. Data collected by web analysis tools is placed into reports so that it can be better understood. The purpose behind web analytics is to give us a…
In SEO, one of the most important things is understanding your website, and how your web traffic interacts with it. For this reason, web analytics needs to be a key part of any SEO strategy.
Everyone knows they should be using Social Media to promote their business online these days and many companies are, and they have seemingly successful campaigns, in that they are posting regularly and achieving interactions on their pages in the form of comments, questions etc. But what most business owners want…
Event tracking is an activity that can be carried out within the ga.js portion of your tracking code to track user interaction with elements of a website like a Flash-driven menu or a widget you may have installed. You can find event tracking reports in the Content section of your…
Conventional wisdom suggests that a decade ago, digital agencies emerging from the ashes of the dot-com bust had a tough road ahead. The exuberance at the turn of the millennium was a distant memory, and going forward, transparency and accountability would be the law of the land. The biggest shops…
When Google Analytics announced their new social reports at SES New York last month there was a lot of online buzz declaring Google was “squaring the circle” of social media ROI by putting in place a more robust collection and filtering mechanism for more than 400 sources of social media…
Sheer SEO is a useful SEO Analytical Tool that can be used by website owners and SEO professionals …and it’s free up to a point. I find this to be the easiest way of quickly assessing who is linking to a website and how valuable the links are, i.e. what…
One of the most common question circulating social media, forums and email is still “How do I get insights about Google Analytics data?” Many people have Google Analytics accounts for years, but they look only at page views or the number of visitors they get. In doing so they are…
Firstly to implement tracking of your social media activity you must have a fully functional Google Analytics account set up. You will also need to embed a tracking code into your content; if you are unfamiliar with this process we have articles on obtaining a tracking code and adding the…
In any web-based business model, often the most difficult part is being able to measure progress. It´s impossible to see your actual customers whenever you´re online in the same way you would with a more traditional, physical business. How, then, can you measure their reaction to your online store front?…
Google Analytics is a great product for website owners, it’s simple to use and free which doesn’t come often in this day and age. There is so much information available, but most people barely use the data available at all. Secondary Dimensions is a feature available on GA, and here…
After you’ve set up a goal and entered your goal information, you can define a funnel if you’ve selected a ‘URL Destination’ goal type. A funnel represents the path that you expect visitors to take on their way to converting to the goal. Please follow the steps outlined by Google…
Before setting up goals in Analytics Google suggest that you ensure you have clarified the following:
Goals Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Google has provided other examples of good conversion…