Finding Your Must-Have Links
Getting the balance right between having quality links directed towards your site and maintaining those inbound links is a difficult one as often these links are expected to either be reciprocated or paid for. Finding areas where we can place our links on high ranking, authoritative websites is what makes many of our days that […]
The Effect of the Penguin Update on SEO
As often happens in the wake of a major algorithmic update by Google, shockwaves have been sent across the web and some websites may find a drastic drop in their rankings. The aim of this Google update was to combat sites that were Google believes were spamming them in order to rank higher, such as:
How to Improve Your Presence On Your Search Engine Results Page
Google is pushing organic search results further down the page in favour of greater ad exposure and universal search, so it is really important to maximise the amount of space your website receives. We have compiled some tips on how to improve your presences on SERP’s.
SEO Checklist
SEO is not about individual tools but is about combining a set of techniques that will all work together to improve your websites performance and rankings.
Breadcrumb Trails – Make your site more Search Engine friendly
Websites do not only have once entrance which means that visitors to your website can land on a variety of pages when entering your site. This demonstrates the importance of creating a website that is user friendly. Breadcrumb trails were originally developed to help visitors navigate around a website; they can be particularly helpful on […]
Top Tips for Keyword Analysis
Several types of techniques can be used to promote an organisation’s website and build their web presence. Keyword analysis is one of the techniques and is considered to be one of the most important aspects of SEO. This research and in-depth analysis enables organisations to identify and zone in on words which are often used […]
Improve your Website Optimisation: 5 top SEO tips
The aim of any Web Marketing campaign after building a website is to work on increasing conversion rates, which is, turning visitors into customers. When a website ranks high among the search engine results, there is a continuous flow of targeted traffic.
Optimising for MSN
SEO experts often forget that there are three major search engines. While there is no doubt that Google is the number one with the most searches and Yahoo! manages to get about a quarter of the market, MSN has not retired yet. It holds about 10-15 percent of the searches (according to some sources even […]
Optimizing for Yahoo!
Back in the dawn of the Internet, Yahoo! was the most popular search engine. When Google arrived, its indisputably precise search results made it the preferred search engine. However, Google is not the only search engine and it is estimated that about 20-25% or searches are conducted on Yahoo! Another major player on the market […]
10 Ways To Improve Your Site Content
Step1: Write a clickable headline – The headline is the first thing that both readers and robots see. Make the title as compelling as possible, and work a keyword or two in so the search engines know what your content is about. You can entice more readers to click by promising, either explicitly or implicitly, […]