Adwords Custom Alerts will become inactive soon
The following article is an announcement from Google’s Prashant Baheti, AdWords Product Manager: When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviours or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take action when such triggers occurred […]
Changes to the Google Adwords Even-Rotation Setting
Google recently implemented changes to the creative rotation of ads in ad groups. Creative Rotation is an option to evenly rotate which ads within ad group are displayed. This allows the advertiser to evenly test the performance of each ad. The other options are to optimise for clicks or optimise for conversions.
Improving Exact Match and Phrase Match matches in Adwords
Sometimes people misspell words when they search on Google. When it comes to the organic search results Google will still display results based on the correct spelling of the word, as well as close variants of correctly spelled words, such as singular and plural forms, acronymns (e.g. F.B.I. with Federal Bureau of Investigation), stemmings (cook […]
Introduction to the Keyword Insertion Technique
What is the Keyword Insertion? Keyword insertion is an advanced feature that can help make your ad more relevant to the searched term. Using keyword insertion involves you inserting a small piece of code into your ad text.This means that each time the ad shows, AdWords will be instructed to replace the code with the […]
Google Adwords: Understanding a Killer App
Is online marketing worth the effort? No matter how much time you spend building the perfect website, you need serious traffic in order to convert enough prospects into customers to keep the bills paid. A quick Internet search for online marketing strategies will reveal a lot of ways to re-invent the wheel, but its more […]
PPC For Dummies
PPC stands for “Pay per Click”. PPC is when businesses pay an agreed amount each time their ad is clicked by a user. They are not charged when the advertisement is displayed, simply when it is clicked. Advertisers set up how much they wish to spend per click in advance, although this can be topped […]
How to Write Attractive PPC Ads
Pay Per Click Advertising success depends mainly on how effectively you write your PPC Ads. If the Ads are not compelling and attractive, then users are not going to click on you Ads. Ad Copy that is written correctly can result in higher CTR (click through rates) and increased conversion rates. We have compiled some […]
The Advantages of Advertising on Facebook
Although Google Offers highly targeted Advertising, Facebook Pay Per Click offers some unique opportunities that should also be considered when trying to reach your target market.
How to use LinkedIn for Business
Any good adwords professional will be able to tell you how LinkedIn advertising is now a must for any small to medium size business. LinkedIn is a professional social network. It allows business people to connect online with colleagues / classmates simply and quickly, converse online about similar areas of interest, find out answers from […]
Effect of PPC Ads on Organic Traffic
Website owners who are already rank well for their keywords often wonder whether it is worthwhile to also bid on these same terms on Google Adwords, wondering are the visitors who are clicking on their PPC ads people who could have been captured via the organic search results. And so was the company just paying […]