Why the Meta Description Tag is so important?
Although keywords / phrases used in your Meta Description tag may not affect your page’s ranking in the search engines, this tag is really important in your overall SEO and even social marketing campaigns.
The Truth About PageRank
When someone refers to PageRank, they are in fact referring to an algorithm itself and then also the score given to each page as a result of this algorithm. PageRank is largely the reason why Google is more successful than the other nine search engines. Google were not the first to look at links by […]
The Importance of Backlinks
If you’ve read anything about or studied Search Engine Optimization, you’ve come across the term“backlink” at least once. For those of you new to SEO, you may be wondering what a backlink is, and why they are important. Backlinks have become so important to the scope of Search Engine Optimization, that they have become some […]
Keyword Difficulty
The wise choice of the right keywords you will optimize for is the first and crucial step to a successful SEO campaign. If you fail on this very first step, the road ahead is very bumpy and most likely you will only waste your (or your client’s) money and time. There are many ways to […]
Can Your PPC Campaign Change Your Organic Rankings?
The study which was recently released by Google outlines the implications, benefits and affects of using ppc advertising on organic search. From the research conducted Google found that paid search ads can give you an 89% lift in site visitors – above and beyond traffic you would normally expect from your organic listings.
PPC Advice – Negative Keyword Strategies
In order to maximize the potential for converting visitors to buyers on your website, the use of negative keywords can be the most powerful tool. What negative keywords do is prevent those clicks that you don’t want from occurring. So that reduces your expenses on PPC campaigns and ups the quality of the visitors that […]
Keyword Research, SEO Vs PPC
Keyword research for SEO and PPC can be quite different, you have to consider your goals for each one and what you are trying to achieve. Then, you have to think about the keywords and how you plan to use them.
Understanding Free Keyword Tools Online
Keyword research is not easy, especially if you are not trained it and don’t have the know-how to start a keyword analysis. That is why we are trying to help by suggesting some great, and more importantly free keyword tools that are available to use online.
Market Samurai – Adwords Tool
Deciding exactly how much to bid for a keyword on Google Adwords can be a complicated business. There are many factors to consider. But the most basic thing you need to understand is what is the highest amount that you can bid for a keyword, and still make a profit?
Google Insights
Google Insights is a great tool for forecasting, trend analysis and gaining competitive insights in to what people are searching for. Google Insights provides up to date patterns of what people are searching for around the world. This tool will allow you to compare search volume patterns for multiple keywords across a number of different […]