Negative Keyword Tool
For a successful PPC Campaign it is imperative to use relevant keywords in your pay-per-click advertisements so you can attract search engine users who are likely to become customers.
Google Keyword Tool
The Google Keyword Tool allows you to construct extensive and relevant lists of keywords lists which can help you for both SEO and PPC purposes. The keyword tool generates a list around some key terms that are inputted providing additional suggestions for keywords for both your website and/or yourPPC campaign. The tool allows you to […]
Google Traffic Estimator
This tool is designed to give you keyword search traffic and cost estimates at a glance. Simply enter the keywords, budget parameters and regions to find the cost, clicks and position of your ads. To use the Google Traffice Estimator, follow these simple steps.
AdWords Editor & its Benefits
AdWords Editor is a free Google application that makes managing your AdWords campaigns easier and quicker. It allows you to update and edit your campaigns and then upload the changes to your AdWords account. Other benefits and features of AdWords Editor include: Work Offline -It allows you to work offline on changes and then upload […]
Back to School With Your PPC Campaign
It’s not just our kids that are back to school, it’s us that should be as well, focusing on our PPC campaigns. Now that holiday season is over, it’s time to focus on your campaigns and make sure they are a healthy as they can be.
Two Simple Tips for PPC
Google has recently changed its results page, and they have really shaken things up! The main thing to notice is that Google have only been showing seven organic search results rather than ten. This is strange news, and troublesome for those of us who are using SEO as they have really moved the posts around. […]
What Can be Learned from SEO to Improve PPC Campaigns?
Search marketers can learn a lot from SEO research. The most obvious lessons can be learned from reports done for organic search so as to get ideas for keywords to include that might not necessarily have been discovered through keyword research using keyword tools. It is worth noting though, that some of these keywords may […]
Google Adwords – Costly unless Managed Correctly
What are the most expensive Pay Per Click keywords to bid for on Google Adwords? A report by Angel Investment Network in mid-2011 found that the keyword Insurance was the most costly, demanding $54.91 CPC. A close second was Loans at $44.28 CPC and Mortgage at $47.12 CPC. The keyword, Insurance, accounted for 24% of […]
How to Improve your Quality Score
AdWords create a quality score for each of your keywords. The quality score is calculated each time your keyword matches a search query (each time your keyword has potential to trigger an ad). It’s important to try and improve your quality score so you can maximize the impact of your campaign. It determines how often […]
Automated Rules in AdWords
AdWords Automated rules was launched earlier this year and has proved to be a handy feature that will save time by scheduling automatic changes to your account. With this tool, regularly pausing and enabling ads, adjusting bids and performing other manual tasks in AdWords will become much more efficient. However, it is still important to […]