Remarketing has consistently proven to be an effective way of driving conversions and closing potential customers. In fact, according to ABTasty.com, retargetting ads typically have 10x higher click through rate than your average Display ads, and the visitors that come to your website via those ads are 70% more likely…
Google Ads, if set up correctly and aligned with your business objectives, can have a huge impact in terms of driving revenue for your business. The key to success with Google Ads is to ensure you are getting the right kind of visitor/potential customer onto your website. To achieve this…
What is the Enterprise Ireland Online Retail Scheme? The Enterprise Ireland Online Retail Scheme is a grant to businesses that meet the specified criteria to help them develop or enhance their online trading capabilities. The grant covers 80% of the costs of the proposed activity. So for example, if your…
Bord Bia has announced it has released a Marketing Support Package to 250 client companies to the value of over €2million. This Marketing Support Package has been awarded in an effort to support Irish companies experiencing difficulties in the wake of COVID-19. Eligible businesses included food, drink and horticulture (edible…
Google has pledged to support its SME advertising community worldwide by distributing $340m of Google Ads credits in the coming weeks. The credits will be given to those who set up their Google Ads account on or before the 1st of January 2019. The search giant said: “Small and medium-sized…
Working remotely as a result of Covid-19? Use focused digital marketing activities to drive sales and combat slumping revenue. You may find yourself working remotely and feel restricted in terms of how to combat slumping revenue and sales and whether your job or livelihood will remain intact. One huge positive…
Web Analytics can be defined as the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising Web usage. In essence, it is all the information gathered from your website, to be used as a basis for future optimisation. Web analytics tracks so many…
A PPC agency is there to take all the weight of Pay Per Click ads off your shoulders, and this is not just exclusively setting up a Google Ads campaign for you. It should include all of the ad strategies, design, SEO and the constant analysis of how your ads…
As you are probably aware, Google love to keep us on our toes! It is important to keep on top of these changes in order to make sure you are getting maximum from Google. Here are 4 trends that we believe will become more prominent in 2020. Much…
Managing your Google Ads takes time and dedication. As you grow, this workload is only going to get bigger and bigger. So, maybe it’s time to outsource it to a dedicated Google Ads company such as WebResults. Here are some things to keep an eye on if you…
We are often asked by clients, “If I am already paying for ads, why should I bother with SEO?”. It’s a fair question, as is the reverse; If you are ranking very strongly in organic search results, is it really worth paying for Ads? However, investing in both SEO and…
GDPR and Email Marketing (Storing Email Contacts & Communication) Email Marketing and how it will be affected by GDPR Many businesses are unsure of how they should approach GDPR and managing their contacts. Do you need to ask your contacts to take the action to ‘opt in’ to receive further…
WHAT IS THE GDPR? The General Data Protection Regulation (GDPR) is a new EU regulation aimed at helping to strengthen data protection for EU citizens and residents both within the EU and the wider world. Anyone who collects and processes personal data (defined by the GDPR as a Data Controller)…
Google AdWords like many activities, if set up correctly with clear business objectives in mind, can be highly successful in driving revenue.In depth research, careful planning and setting up the campaigns using a logical structure that best suits the desired outcome, will drive return on investment. Too many times businesses…
Many AdWords ads direct visitors to their company’s homepage on their website. Landing on the homepage of a site can be irritating to visitors as they might not instantly see the information they were searching for. This often results in a high bounce rate straight off the page which can be costly as…
Information Courtesy of Google‘s comprehensive blog post on the new AdWords Experience. The New Adwords Experience is designed to make reaching your target market significantly easier, thus increasing productivity. Read googles best practices for the new AdWords experience below: 1. No Changes To AdWords Management Campaign management is the same,…
Negative Keywords are a core aspect of any keyword list and can help improve performance of your PPC campaign. Adding a negative keyword to your ad group or campaign means that your ads won’t show for searches containing that term. This allows you to focus your ad to target exactly…
What is Quality Score within AdWords? The Quality Score is the rating Google give regarding the quality & relevance of both your KeyWords & AdCopy. It is used to determine CPC (Cost Per Click) & is multiplied by your max bid to determine an ad rank within the auction process. It’s…
Pay-per-click campaigns, or PPC for short, allow you to purchase clicks to your website from users who have searched for particular keywords on the Internet. Generally speaking, you’ll be driving traffic using this method to some website that will be making you money, so you’ll have an initial investment in the money you’re…
A quick PPC audit can help you to see if your advertisements have issue you are unaware of, so therefore are great to do to make sure you are getting the best ROI you can get. There are only 5 simple steps to a PPC audit and here they are…
Google launched its new expanded text ads format in 2016, allowing a 2nd Headline & a longer description. AdWords will continue to accept new “traditional” text ads up until Jan 31st, 2017. After Jan 31st, your existing standard text ads will continue to run along with the new expanded text ads,…
These questions are questions you should ask yourself once you have completed your research phase and have collected data on what your campaign should be like, with information such as keywords, competitor campaign information etc.
People use search engines, in most cases, for two things: to buy something or to ask a question. SEO shows its contributions here because those with the best content will rank the highest in order to be as helpful as possible. Due to the use of SEO, some people forget…
1. Instant Results Once the ads and keywords are set up the campaign can go live immediately. This results in an instant increase in your web presence on search engines for key terms that your campaign is based around. Getting instant results can also be very beneficial for seasonal campaigns.
PPC online advertising has been around for years and is continuing to grow. New advertisers are jumping on the bandwagon to run paid ads with the most popular platform continuing to be Google AdWords. There are a few problems new advertisers need to be aware of when entering into PPC…
Pay Per Click is quite a unique way of advertising in the new world. For example, it is completely exclusive to the internet, and it works in a way probably never thought possible before. There are three Main advantages to using this type of advertising;
There is no doubt that having an appealing website that is easy to navigate around can play a role in increasing conversions. Similarly by making it as easy as possible for visitors to reach the information they are looking for will also contribute to high conversions.
Search marketing is all about generating traffic to specific sites, the more traffic generated, the more sales can come from it. There is an increasing move in search marketing towards getting higher conversion rates on our sites, which as many of you may know, is not all that easy. Sometimes you…
Pay Per Click Advertising is an extremely effective tool for online marketing with numerous benefits. Having a PPC campaign allows you to expose your ads to millions of internet users, this increases the chances of potential customers visiting your site. It is also possible to tailor specific campaigns towards specific target markets…
One of the most popular and potentially most profitable, new marketing strategies for businesses is Pay Per Click advertising. This form of advertising is online, and the defining characteristic is that businesses only pay for people clicking their ad, not simply paying for how many views there are to the…
The study which was recently released by Google outlines the implications, benefits and affects of using ppc advertising on organic search. From the research conducted Google found that paid search ads can give you an 89% lift in site visitors – above and beyond traffic you would normally expect from…
In order to maximize the potential for converting visitors to buyers on your website, the use of negative keywords can be the most powerful tool. What negative keywords do is prevent those clicks that you don’t want from occurring. So that reduces your expenses on PPC campaigns and ups the…
Keyword research for SEO and PPC can be quite different, you have to consider your goals for each one and what you are trying to achieve. Then, you have to think about the keywords and how you plan to use them.
Keyword research is not easy, especially if you are not trained it and don’t have the know-how to start a keyword analysis. That is why we are trying to help by suggesting some great, and more importantly free keyword tools that are available to use online.
Deciding exactly how much to bid for a keyword on Google Adwords can be a complicated business. There are many factors to consider. But the most basic thing you need to understand is what is the highest amount that you can bid for a keyword, and still make a profit?
Google Insights is a great tool for forecasting, trend analysis and gaining competitive insights in to what people are searching for. Google Insights provides up to date patterns of what people are searching for around the world. This tool will allow you to compare search volume patterns for multiple keywords…
For a successful PPC Campaign it is imperative to use relevant keywords in your pay-per-click advertisements so you can attract search engine users who are likely to become customers.
The Google Keyword Tool allows you to construct extensive and relevant lists of keywords lists which can help you for both SEO and PPC purposes. The keyword tool generates a list around some key terms that are inputted providing additional suggestions for keywords for both your website and/or yourPPC campaign.…
This tool is designed to give you keyword search traffic and cost estimates at a glance. Simply enter the keywords, budget parameters and regions to find the cost, clicks and position of your ads. To use the Google Traffice Estimator, follow these simple steps.
AdWords Editor is a free Google application that makes managing your AdWords campaigns easier and quicker. It allows you to update and edit your campaigns and then upload the changes to your AdWords account. Other benefits and features of AdWords Editor include: Work Offline -It allows you to work offline…
It’s not just our kids that are back to school, it’s us that should be as well, focusing on our PPC campaigns. Now that holiday season is over, it’s time to focus on your campaigns and make sure they are a healthy as they can be.
Google has recently changed its results page, and they have really shaken things up! The main thing to notice is that Google have only been showing seven organic search results rather than ten. This is strange news, and troublesome for those of us who are using SEO as they have…
Search marketers can learn a lot from SEO research. The most obvious lessons can be learned from reports done for organic search so as to get ideas for keywords to include that might not necessarily have been discovered through keyword research using keyword tools. It is worth noting though, that…
What are the most expensive Pay Per Click keywords to bid for on Google Adwords? A report by Angel Investment Network in mid-2011 found that the keyword Insurance was the most costly, demanding $54.91 CPC. A close second was Loans at $44.28 CPC and Mortgage at $47.12 CPC. The keyword,…
AdWords create a quality score for each of your keywords. The quality score is calculated each time your keyword matches a search query (each time your keyword has potential to trigger an ad). It’s important to try and improve your quality score so you can maximize the impact of your…
AdWords Automated rules was launched earlier this year and has proved to be a handy feature that will save time by scheduling automatic changes to your account. With this tool, regularly pausing and enabling ads, adjusting bids and performing other manual tasks in AdWords will become much more efficient. However,…
According to Strategy Analytics global smartphone shipments reached 293 million units in 2010, which is almost doubling the figures from 2008 and 2009. This demonstrates the growing importance of optimising you ads campaigns for mobile phones, particularly for smartphones such as iPhone, Android etc.
As a beginner online marketer there is a tendency to want results right away. Pay per click marketing is one method that can yield results almost instantly if you know what you are doing. However blindly jumping in can result in you losing your shirt and setting you back tremendously.
The following article is an announcement from Google’s Prashant Baheti, AdWords Product Manager: When we first created custom alerts, we wanted to provide advertisers with a way to be notified when certain behaviours or changes occurred in their AdWords account. Over time, we observed that most advertisers wanted to take…
Google recently implemented changes to the creative rotation of ads in ad groups. Creative Rotation is an option to evenly rotate which ads within ad group are displayed. This allows the advertiser to evenly test the performance of each ad. The other options are to optimise for clicks or optimise…
Sometimes people misspell words when they search on Google. When it comes to the organic search results Google will still display results based on the correct spelling of the word, as well as close variants of correctly spelled words, such as singular and plural forms, acronymns (e.g. F.B.I. with Federal…
What is the Keyword Insertion? Keyword insertion is an advanced feature that can help make your ad more relevant to the searched term. Using keyword insertion involves you inserting a small piece of code into your ad text.This means that each time the ad shows, AdWords will be instructed to…
Is online marketing worth the effort? No matter how much time you spend building the perfect website, you need serious traffic in order to convert enough prospects into customers to keep the bills paid. A quick Internet search for online marketing strategies will reveal a lot of ways to re-invent…
PPC stands for “Pay per Click”. PPC is when businesses pay an agreed amount each time their ad is clicked by a user. They are not charged when the advertisement is displayed, simply when it is clicked. Advertisers set up how much they wish to spend per click in advance,…
Pay Per Click Advertising success depends mainly on how effectively you write your PPC Ads. If the Ads are not compelling and attractive, then users are not going to click on you Ads. Ad Copy that is written correctly can result in higher CTR (click through rates) and increased conversion…
Although Google Offers highly targeted Advertising, Facebook Pay Per Click offers some unique opportunities that should also be considered when trying to reach your target market.
Any good adwords professional will be able to tell you how LinkedIn advertising is now a must for any small to medium size business. LinkedIn is a professional social network. It allows business people to connect online with colleagues / classmates simply and quickly, converse online about similar areas of…
Website owners who are already rank well for their keywords often wonder whether it is worthwhile to also bid on these same terms on Google Adwords, wondering are the visitors who are clicking on their PPC ads people who could have been captured via the organic search results. And so…
Site link extensions are a feature in AdWords that offer you additional links to pages beyond the destination landing page in your Ad. Sitelinks can help improve the Click Through Rate and in turn the Quality Score of Ads and allow you to create an enhanced experience for searchers.
When it comes to PPC many businesses are of the opinion that they do not need to bid on their business name, the argument being why pay for brand keywords when we rank organically for these terms. Big Brands such as Amazon and Domino’s Pizza bid on their business name…
Location extensions allow you to attach your business address to your ads. Location extensions can be set up quite simply by linking your AdWords Campaign to your Local Business Centre Account (Google Places). Once extensions have been set up Google will automatically match your business to a users location (or…
Last week Google announced the release of AdWords Editor Version 9.0 which contains both improvements to functionality as well as additional feature. All of which will help improve efficiency when managing your AdWords account. Here at WebResults.ie we are finding these updates very effective and they have made AdWords Editor…
When it comes to promoting your business services or products on line, this is achievable for small businesses using Google AdWords. Small businesses can even tackle the big guns in their industry for an achievable budget on this platform. By setting up an AdWords account correctly, even a small budget…